Manager, Partnerships Packaging & Solutions, EMEA

Netflix; Greater London; On-site; GBP 120,000 - 160,000; Full time

Job summary

Netflix is seeking a Partnerships Packaging & Solutions Manager to lead IP/content packaging across EMEA. You will shape multi-market sponsorships, develop turnkey and custom solutions, and work with Ads, Marketing, Legal, Product and regional teams.

You bring 10+ years in partnerships, deep knowledge of the EMEA landscape, and a track record of pricing, packaging and go-to-market strategy for brand collaborations.

Qualifications

• 10+ years in linear and/or streaming partnerships, sponsorships management, or media agency partnerships
• Deep knowledge of the EMEA market and key countries (UK, France, Germany, Spain, Italy)
• Experience with pricing & packaging sponsorships and/or brand partnerships across multiple channels

Responsibilities

• Lead and develop the strategic partnership/sponsorship packaging offering in EMEA across Netflix IP
• Become an expert in our ecosystem of ad formats to package effective solutions around advertiser moments
• Partner with cross-functional teams to deliver tailored go-to-market strategies
• Develop sales materials for sponsorship opportunities across single and multi-title packages, events, social, and new offerings
• Align with Commercialisation and Ads Pricing to establish regional/tiered packages
• Define workflows with internal partners
• Collaborate with Ads, Marketing & Product on new capabilities and partnership innovation
• Develop memos articulating clear go-to-market strategies to expand Partnerships in EMEA
• Work with Legal, Ad Policy, Product, and activation teams to grow revenue while protecting member experience

Skills

EMEA market knowledge

Partnerships management

Sponsorship expertise

Cross-functional leadership

Pricing & packaging

Job description

Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

About The Team

The Brand Partnerships team collaborates with external partners and internal cross-functional teams to create compelling campaigns, activations, sponsorships, and innovative partnership solutions. As part of our overall marketing efforts, we partner with admired consumer brands to promote our titles and fuel fandom with creative marketing campaigns that drive outsized conversation, creating more ways for brands and fans to connect with the content and IP that they love. Since the launch of Netflix Ads in late 2022, we have continued to innovate our partnership offering, developing new inter-sectional solutions for brands to get closer to, and integrate with our culture defining content and IP whilst continuing to provide a best-in-class experience to our members and ad tier subscribers.

Examples of the work created by this group can be found here

About The Role

We are looking for a Partnerships Packaging & Solutions Manager, working in a pan-regional capacity to lead our IP/content focused packaging approach for partnership and sponsorship solutions in EMEA.

Working as part of the Sponsorship & Solutions team within the Brand Partnerships EMEA function, you will identify, define and shape the right packaging solution for every scenario- from turnkey executions in a single market, to multi-title/mult-market genre/thematic led sponsorships through to custom solutions for our biggest, most conversational series, films and Live titles.

You will connect cross-functional partners across Ads, Marketing, Content, Legal, Product, and regional teams to assess market/advertiser demand, identify growth opportunities, and evolve packaging strategy, actively contributing towards the commercial and creative growth objectives of Partnerships and Ads within the region.

You will work at both strategic and executional levels, setting direction for our go-to-market approach while also contributing at a detailed level when needed- as well as providing consultative guidance to our Brand Creative Studio team of strategists, creatives, producers and social experts, to support the development of creative solutions that leverage the Netflix Ads and product ecosystem in the most effective way.

This role requires deep experience and understanding of the sponsorships, media, brand partnerships and entertainment landscape as well as how to scale new packaging solutions around content/IP offerings.

Key areas of focus include:

• Building strategic packaging solutions across EMEA that are regionally resonant and locally relevant for brands and advertisers
• As part of the Sponsorship & Solutions team, active contribution to the development of sales collateral and go-to-market approach of Sponsorship opportunities including Single/multi-title Sponsorships, Live events and future product/packaging innovation
• Cross-functional collaboration with global, regional and local stakeholders
• Leading and delivering internally facing presentations, training and education on our partnerships packaging proposition

Key Responsibilities

• Lead and develop the strategic partnership/sponsorship packaging offering in EMEA across Netflix IP - both proactively and in response to partner briefs
• Become an expert in our ecosystem of ad formats to best package effective solutions around key cultural and high-impact advertiser moments.
• Partner with key cross-functional stakeholders and teams across Ads, marketing, legal, pricing and packaging and measurement teams to deliver tailored go-to-market strategies
• Develop go-to-market sales materials for sponsorship opportunities across single and multi-title packages, events, social, and new offerings
• Align with Commercialisation and Ads Pricing to establish regional and local package tiers
• Define workflows and processes with internal cross-functional partners
• Collaborate with Ads, Marketing & Product teams to develop and unlock new capabilities and partnership innovation
• Development of memos, in English, that articulate clear go-to-market strategies and initiative to drive the expansion of Partnerships in EMEA
• Work closely with Legal, Ad Policy, Product and commercialisation/market activation teams to build scalable practices that grow partnerships revenue and protect member experience

Key Requirements

• 10 years or more in linear and/or streaming partnerships/sponsorships management, commercialisation and/or media agency partnerships
• Proven expertise within the EMEA market, with an understanding of the unique characteristics and opportunities of this region and key markets (UK, France, Germany, Spain, Italy)
• Deep knowledge and understanding of both the traditional linear and evolving streaming/digital video space and media industries
• Demonstrable experience with pricing & packaging sponsorships and/or brand partnerships across linear, on-demand streaming, social, experiential and Live channels
• High performing cross-functional capabilities across marketing, sales, product, legal, measurement, policy and more
• Strong project management skills and attention to detail
• Understanding of “content-driven” sensitivities related to brand association and endorsement
• Ability to partner and support Ads teams through the sales cycle process and Creative teams in the development of innovative partnerships solutions
• Strong project management, planning, and organizational skills, including the ability to handle multiple projects simultaneously and to deliver work under tight timelines

Attributes

• Able to develop strategic approaches, stay organized, communicate effectively, and adapt to changing priorities and timelines
• Can organise, clarify and communicate complex ideas quickly, succinctly and accurately
• High initiative and autonomy, with the ability to proactively identify gaps, solve problems, and drive work forward.
• Capable of working independently as well as part of a broader team.
• Highly detail oriented and with a working knowledge of systems such as Salesforce & Airtable
• Excellent communication and storytelling skills, including synthesizing and structuring data and insights to tell compelling narratives
• Able to present ideas clearly and communicate effectively with cross-functional partners and senior stakeholders across the EMEA Partnerships and Ads organisation
• Dedication to creative excellence to ensure we connect advertisers to our content through meaningful and authentic storytelling
• A track record of building out content/partnership offerings across streaming platforms, social, digital and experiential touchpoints.
• Able to evaluate new information and exercise sound judgement in ambiguous situations.
• Adaptable, goal-oriented, motivated to succeed, and welcomes new challenges
• Can flourish in our unique company culture

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates.

If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams.

We approach diversity and inclusion seriously and thoughtfully.

We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.