Manager, Paid Social

Adelphi Group; Greater London; On-site; GBP 65,000 - 80,000; Full time

Job summary

PHD EMEA, part of Omnicom Media, is seeking a Social Manager for Paid Social activation. Based in Central London, you will drive high-quality paid social campaigns for a major sportswear/fashion client across Europe, translating local strategies into unified brand activation.

You will collaborate with strategy, planning, creative and analytics teams to deliver scalable social programs, identify opportunities, and optimise performance across Meta, TikTok, and other platforms.

Qualifications

• Experience in paid social activation with hands-on campaign build and optimisation.
• Strong expertise across Meta, TikTok, Snapchat, Reddit and Pinterest.
• Experience delivering brand-focused paid social campaigns with reach and engagement objectives.
• Experience with brand safety and content adjacency controls.
• Experience coordinating campaigns across multiple markets and stakeholders.
• Strong analytical skills and ability to interpret campaign data with Excel.
• Experience producing reporting with actionable recommendations.

Responsibilities

• Own the campaign build, setup, QA and launch readiness across paid social campaigns.
• Ensure campaigns activate in line with media plans and brand requirements.
• Manage day-to-day relationships with social platform partners and meet objectives.
• Oversee campaign execution quality, including content boosting, asset trafficking, QA and go-live management.
• Act as a key day-to-day contact for brand social briefs across markets.
• Develop weekly performance reporting with clear insights and recommendations.
• Coordinate with Creative Ops and wider teams for effective delivery.
• Manage test-and-learn programmes from planning to execution for optimisation.
• Work with markets to translate strategic recommendations into campaign approaches.
• Stay up to date with Meta, TikTok, Snapchat, Pinterest and emerging platforms.

Skills

Paid social activation

Meta Ads

TikTok Ads

Brand-focused campaigns

Campaign analytics

Stakeholder management

Excel

Education

Bachelor's degree

Tools

Smartly

Job description

Agency:

PHd

Job Function:

Media

Job Subfunction:

Media Activation

Job Description:

PHD EMEA Business Unit, part of Omnicom Media (OM), is looking for a Social Manager, Biddable brand, to join our central Digital Activation team. Our clients turn to us for superior media strategy, deep insights, and flawless execution of their digital marketing campaigns. We are delighted to be appointed as HSBC’s agency of record for our media services, strategic thinking a year ago and are continuing our collaboration into 2025.

Besides all the regular stuff about why working at PHD is amazing, this is the job for you, if you:

• want to join one of the most strategic and creative teams in the media industry.
• are excited about the opportunity to work on campaigns across many countries (across Europe and even the world).
• are passionate about multi-channel biddable marketing.
• want to be based in Central London.

We help our clients use data from digital biddable channels to turn critical audience insights into action & move our clients’ businesses forward. Our Digital Marketing services include Paid Search, Programmatic, Paid Social, SEO, Display/Behavioural Targeting, Mobile Marketing, eComm search optimization, & more.

Job Function:

Media

Job Subfunction:

Media Activation

About the role

We’re looking for an experienced Paid Social Manager to join our central Digital Activation team, working on one of the world’s most iconic sportswear and fashion brands.

This is an exciting opportunity to work on a high-profile, international account, supporting brand social activity across multiple European markets. You’ll play a key role in translating local market strategies into high-quality paid social activation, while working closely with teams across strategy, planning, creative, audience insights and activation.

You’ll be part of a collaborative European Digital Activation Hub, helping to deliver integrated brand and performance marketing at scale and driving continual improvements across the social channel.

What you’ll be doing

• Own the campaign build, setup, quality assurance and launch readiness across paid social campaigns.
• Ensure campaigns are activated in line with agreed media plans, biddable quality guidelines and brand requirements.
• Manage day-to-day relationships with social platform partners and ensure delivery against agreed objectives.
• Oversee the quality of campaign execution, including content boosting, asset trafficking, QA, go-live management and delivery monitoring.
• Act as a key day-to-day contact for brand social briefs across multiple markets.
• Develop weekly performance reporting, providing clear insights and recommendations, rather than simply reporting on results.
• Coordinate with Creative Operations and wider teams to ensure campaigns are delivered effectively.
• Manage test-and-learn programmes from planning through to execution, helping to identify opportunities for continual optimisation.
• Work closely with markets to translate strategic recommendations into effective campaign approaches.
• Stay up to date with developments across Meta, TikTok, Snapchat, Pinterest and other emerging social platforms, identifying relevant opportunities for the client.
• Share best practice, learnings and creative optimisation recommendations across markets.
• Support the onboarding and development of other team members, sharing your paid social expertise across the wider team.

About you

We’re looking for someone with strong hands-on paid social experience who enjoys working in a fast-paced, collaborative and international environment.

You’ll ideally have:

• Experience in paid social activation, including hands-on campaign build and optimisation.
• Strong expertise across Meta, TikTok, Snapchat, Reddit and Pinterest.
• Experience delivering brand-focused paid social campaigns, with an understanding of objectives such as reach, engagement and wider brand outcomes.
• Experience working with social brand safety and content adjacency controls.
• Experience coordinating campaigns across multiple markets and stakeholders.
• Strong analytical skills, with confidence using Excel and interpreting campaign data.
• Experience producing reporting that provides clear insight and actionable recommendations.
• Excellent organisational skills and the ability to manage multiple projects and priorities simultaneously.
• Strong communication and stakeholder management skills.
• A proactive, solutions-focused approach and the confidence to flag risks and opportunities early.
• Experience with Smartly or similar social automation platforms would be a bonus.
• Additional European language skills would be desirable but are not essential.
  

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/