Manager, Legacy

Dementia UK; Greater London; Hybrid; GBP 41,000 - 45,000; Full time

Job summary

Dementia UK in London is seeking a Legacy Manager to lead the Legacy programme, delivering campaigns, appeals and experiences across channels to grow sustainable income and support families affected by dementia. You will manage a Senior Executive and Executive, work with the Legacy & In Memory Senior Manager, and build a collaborative culture across the charity to maximise impact and ROI.

The role requires strong budgeting, performance reporting and audience insight to inform decision-making and

Qualifications

• Experience managing legacy marketing and stewardship campaigns across channels.
• Ability to write operational team plans and manage annual budgets.
• Ability to understand audiences and tailor campaigns to ROI.
• Collaborative leadership and stakeholder engagement across teams.

Responsibilities

• Lead the Legacy programme and manage the team.
• Deliver campaigns, appeals and experiences to grow sustainable income.
• Collaborate with the Legacy & In Memory Senior Manager and others.
• Collate and monitor team performance through monthly/quarterly reporting.

Skills

Legacy marketing

Stewardship campaigns

Budget management

Cross-channel campaigns

Audience understanding

Job description

This is an exciting time to join Dementia UK. We're making significant investment in our fundraising programme as part of an ambitious new five-year strategy, creating new manager roles that will play a pivotal part in growing sustainable income and helping more families access specialist dementia support.

As Legacy Manager, you'll lead the Legacy programme. You will deliver inspiring campaigns, appeals and experiences to reach new audiences to Dementia UK, and deliver inspiring stewardship and appeals to provide exceptional supporter experience to drive long-term sustainable income. You'll manage a Senior Executive and Executive, and work with the Legacy & In Memory Senior Manager to build a culture where people can thrive and work collaboratively across the organisation to maximise impact.

You’ll bring experience of managing successful legacy marketing and stewardship campaigns, with expertise across a range of channels and products. You'll be confident in writing operational team plans, managing annual budgets, and supporting the Legacy & In Memory Senior Manager in projecting long-term income. You'll understand your audiences and know how to create sensitive and tailored campaigns to inspire action and build long term return on investment.

You'll be a collaborative manager, able to build strong relationships with the IG, Legacies & In Memory team, stakeholders across Dementia UK and with external partners. You'll be confident participating in and leading cross-organisational projects and build effective collaborative working relationships with colleagues across the charity to support in growing income for Dementia UK.

You’ll be confident in using analysis, insight and audience understanding to inform decision-making across the Legacy & In Memory team. Collating and monitoring Legacy & In Memory team performance through monthly and quarterly reporting and using this to continuously improve the programme and update senior leaders.

Most importantly, you'll be motivated by the opportunity to make a lasting difference for families affected by dementia. If you're an ambitious and collaborative manager who wants to shape the future of Legacies at a growing national charity, we'd love to hear from you.

Our culture

In addition to offering a competitive salary and a generous benefits package, we truly value our people. It’s important for us to create a workplace culture that looks after our people to support them in achieving their full potential. You will become part of a diverse and dedicated team who are supported to use and develop their skills. We recognise and value the key role you will play in delivering our strategic plans for the benefit of those living with dementia.

Our staff have a voice. Representatives from different roles and levels across the organisation lead and positively contribute to our working groups around health and wellbeing, menopause, and equity, diversity and inclusion.

Our supportive and nurturing workplace culture has recently earnt us recognition as the Sunday Times Best Place to Work in the non-profit and charities sector 2025 (big organisation).

Dementia UK is proud to welcome everyone. We aim for a truly inclusive culture with talented, diverse teams that represent a variety of backgrounds, perspectives and skills. We celebrate differences and individuality and encourage everyone to feel comfortable being themselves at work.

Dementia UK is a Disability Confident employer. If you would like support to make an application, contact [e-mail].

By applying to join Dementia UK, you acknowledge that in the event you are successful for the role, any offer and your ongoing employment will be conditional on you having or obtaining the right to work in the UK.

*Please note that any decision on flexible working is based on business needs

When you apply for a job at Dementia UK, we will collect certain information about you to process your application and assess your suitability for the role. Further details can be found in our privacy notice.

You’ll bring experience of managing successful legacy marketing and stewardship campaigns, with expertise across a range of channels and products. You’ll be confident in writing operational team plans, managing annual budgets, and supporting the Legacy & In Memory Senior Manager in projecting long-term income. You’ll understand your audiences and know how to create sensitive and tailored campaigns to inspire action and build long term return on investment.

Proud member of the Disability Confident employer scheme

Manager, Legacy

Company: Dementia UK

Salary: £41,000 to £45,000 a year

Hours: Full-time

Location: London, EC3N 1RE

Working pattern: Hybrid - 4 days remote

Job type: Permanent

Posting date: 13 Nov 2026

Closing date: 29 Nov 2026

Summary

This is an exciting time to join Dementia UK. We're making significant investment in our fundraising programme as part of an ambitious new five-year strategy, creating new manager roles that will play a pivotal part in growing sustainable income and helping more families access specialist dementia support.

As Legacy Manager, you'll lead the Legacy programme. You will deliver inspiring campaigns, appeals and experiences to reach new audiences to Dementia UK, and deliver inspiring stewardship and appeals to provide exceptional supporter experience to drive long-term sustainable income. You'll manage a Senior Executive and Executive, and work with the Legacy & In Memory Senior Manager to build a culture where people can thrive and work collaboratively across the organisation to maximise impact.

You'll bring experience of managing successful legacy marketing and stewardship campaigns, with expertise across a range of channels and products. You'll be confident in writing operational team plans, managing annual budgets, and supporting the Legacy & In Memory Senior Manager in projecting long-term income. You'll understand your audiences and know how to create sensitive and tailored campaigns to inspire action and build long term return on investment.

You'll be a collaborative manager, able to build strong relationships with the IG, Legacies & In Memory team, stakeholders across Dementia UK and with external partners. You'll be confident participating in and leading cross-organisational projects and build effective collaborative working relationships with colleagues across the charity to support in growing income for Dementia UK.

You’ll be confident in using analysis, insight and audience understanding to inform decision-making across the Legacy & In Memory team. Collating and monitoring Legacy & In Memory team performance through monthly and quarterly reporting and using this to continuously improve the programme and update senior leaders.

Most important, you'll be motivated by the opportunity to make a lasting difference for families affected by dementia. If you're an ambitious and collaborative manager who wants to shape the future of Legacies at a growing national charity, we'd love to hear from you.

Essential requirements

You'll bring experience of managing successful legacy marketing and stewardship campaigns, with expertise across a range of channels and products. You’ll be confident in writing operational team plans, managing annual budgets, and supporting the Legacy & In Memory Senior Manager in projecting long-term income. You’ll understand your audiences and know how to create sensitive and tailored campaigns to inspire action and build long term return on investment.

Proud member of the Disability Confident employer scheme

About Disability Confident

Disability Confident is a government scheme. It encourages employers to recruit and retain disabled people and those with long term health conditions.

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