Direct Marketing Officer (Senior Legacy & In Memory)

Battersea Dogs & Cats Home; Greater London; On-site; GBP 55,000 - 75,000; Full time

Job summary

Battersea Dogs & Cats Home is recruiting a Senior Legacy & In Memory Direct Marketing Officer to shape and grow a major income stream by managing the Legacy & In Memory Fundraising marketing and acquisition programme.

The successful candidate will deliver and oversee multi-channel direct and wider marketing campaigns to recruit and attract new Legacy and In Memory donors, while briefing internal teams and suppliers, analysing results, and applying best practice in fundraising standards.

Qualifications

• Proven experience planning, implementing and evaluating DM campaigns across media.
• Experience with DM acquisition across channels.
• Experience briefing and evaluating campaigns; analyzing results.
• Experience working with internal teams and external suppliers; negotiating costs.
• Ability to manage high workload and multiple priorities.
• Knowledge of fundraising standards by CIoF or similar bodies.
• Experience with data segmentation and writing briefs.
• Budgeting experience in fundraising contexts.
• Experience using digital communications to improve donor acquisition.
• Strong written English and numeracy; proficient with MS Office.

Responsibilities

• Deliver and oversee multi-channel direct and wider marketing campaigns and projects to recruit Legacy and In Memory donors.
• Oversee acquisition programmes for Legacy and In Memory fundraising.
• Collaborate with internal teams and external suppliers; negotiate costs and timelines.
• Analyse campaign results and apply learning to future activity.

Skills

Direct marketing

Campaign planning

Campaign evaluation

Data segmentation

Budgeting

Digital communications

Communication skills

Prioritisation

Copywriting

Stakeholder management

Tools

Salesforce

MS Office

Job description

Please note, internally this role is titled "Senior Legacy & In Memory Direct Marketing Officer"

We are recruiting a Senior Legacy & In Memory Direct Marketing Officer to shape and grow one of Battersea's most important and highly invested income streams by managing Battersea's Legacy & In Memory Fundraising marketing and acquisition programme.

Legacies generate over 40% of Battersea's income, making the marketing of legacies and the acquisition of legacy prospects a vital organisational function.

This role is responsible for delivering and overseeing multi-channel direct and wider marketing campaigns and associated projects, in order to recruit and attract new Legacy and In Memory donors.

What we're looking for:

• Proven experience of planning, implementing and evaluating direct marketing campaigns, with demonstrable knowledge of DM acquisition across a range of media channels including at least two of direct mail, press advertising, radio, digital, inserts, telephone and television.
• Proven ability to brief and evaluate direct marketing campaigns and to analyse results of campaigns and use learning to recommend future activity.
• Demonstrable experience of working with internal teams and external suppliers, negotiating costs, managing relationships and ensuring positive outcomes.
• Proven problem-solving, prioritisation and proactive decision-making skills, including experience of balancing competing priorities & campaigns, making sound judgements under pressure and identifying and implementing improvements to ways of working.
• The ability to apply Direct Marketing principles in a fundraising environment.
• Experience of writing fundraising copy.
• Experience of keeping up to date with and applying good practice in your role, particularly the standards and processes set out by the Chartered Institute of Fundraising and any other relevant bodies.
• Experience of data segmentation techniques and writing data selection briefs.
• Experience of inputting into monthly, quarterly & annual budgeting processes.
• Understanding of use of digital communications to improve acquisition of supporters.
• Good standard of written English and numeracy, and competent user of MS Office and IT systems.
• Experience of communicating clearly with the ability to adapt your communication style for different people as appropriate.
• Experience of dealing with sensitive issues with empathy and resilience.
• Proven ability to manage a high workload and multiple priorities whilst meeting deadlines.

A plus if you also have:

• Specialist knowledge of Legacy and/or In Memory Fundraising.
• Knowledge or experience of Salesforce database.

All applications must be submitted before the closing date advertised. We reserve the right to close the vacancy early if a high volume of applications is received.

Please note, we operate an anonymous shortlisting process, so all personal information that can identify job applicants is completely anonymised to help mitigate against any potential bias. We are therefore unable to accept CVs.

Interview dates:

• First Round: 24th November 2026 (online, via MS Teams)
• Second Round: 30th November 2026 (In person, at Battersea London)

For full details on the role, please download the recruitment pack from our Careers website.