Managed Services Product Marketing Manager Workplace

Computacenter2024; Greater London; On-site; GBP 55,000 - 75,000; Full time

Job summary

A leading technology service provider in Greater London is seeking a Managed Services Product Marketing Manager to drive product marketing strategies and enhance market awareness. The ideal candidate will have a bachelor's degree and extensive experience in B2B product marketing, fostering collaboration between sales and marketing teams. This role is critical to ensuring that the company's innovative services resonate with target markets and succeed in a competitive landscape. Strong project management and communication skills are essential for this position.

Qualifications

• Bachelor's degree in marketing, business, or a related field.
• Extensive experience in B2B product marketing.
• Strong understanding of marketing principles and practices.

Responsibilities

• Be an expert on buyers' key buying criteria.
• Develop product positioning and messaging.
• Plan launches of products and monitor effectiveness.

Job description

Overview

Location: UK - Hatfield UK - London
Job-ID: 215720
Contract type: Standard
Business Unit: Marketing Communication & Creative Design

Life on the team

The Managed Services Product Marketing Manager is responsible for making our Managed Workplace services fly off the shelf. This role binds the product strategy to the right tools and tactics to increase market awareness and enable sales success. You will bring together our Intelligent Support, Productive People, and Device Lifecycle propositions to formulate a compelling GTM strategy, ensuring that sales and the wider business have what they need to sell and deliver our services.

You assist product owners with market analysis and research including competitor activity and voice of the customer, ensuring that the value propositions of our offerings fully align with the needs of the target markets we operate in. With the resulting product strategy (directed by the product owners) you then create messaging and positioning, launch plans, and sales enablement tools, briefing in marketing communications where needed with the information they need to execute.

The Product Marketing Manager will ensure solutions are communicated effectively to our sales and client-facing teams and have a deep understanding of the buyer journey to ensure this happens. You will collaborate with our corporate marketing and internal communications teams to develop innovative programs that drive understanding and demand. An attention to detail and eye for quality are critical to your success, along with an ability to grasp and present our value propositions in a way that resonates and clearly articulates how we solve our buyers’ problems.

You will also want to prove what’s working and what isn’t as services go to market, adjusting tactics and tools. In addition to the marketing team and product owners, you’ll collaborate closely with sales and adjacent service lines; it’s a balancing act that requires strong diplomatic and stakeholder management skills, including knowing when to push back and when to dive in.

What you’ll do

• Market intelligence: be the expert on our buyers, who they are, how they buy, and their key buying criteria.
• Understand the competitive landscape: be an expert on our competition and how they are positioned.
• Collaborate with product management and marketing communications to develop product positioning and messaging that resonate with our target buyer personas.
• Understand and document our buyers’ process, including where they get information and the who, what, when, and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn.
• Develop a go-to-market plan for the products you support in conjunction with our marketing and communications team, including key activities, tactics, and budgets to support retention of existing customers and acquisition of new customers.
• Assess the effectiveness of the marketing programs that support your products on an ongoing basis and report back to the business on required changes.
• Plan the launches of net-new products and releases of existing products and manage the cross-functional implementation of the plan.
• Assist the product owner in evangelising for the products you support, both internally and through our external marketing teams, including speaking engagements, written works, and analyst interaction.
• Understand and support our sales channels; enable them to clearly articulate the problems we solve for our buyers and users; develop internal tools, bid material, external collateral, and teach them how and when to use it.
• Work with Group Development to build relationships with Managed Services industry analysts and advisors ensuring our value propositions are aligned, articulated, and represented in relevant analyst reports.

What you’ll need

• Bachelor’s degree in marketing, business, or a related field.
• Extensive experience in B2B product marketing, ideally in a Managed Services Provider focused on Workplace.
• Strong understanding of marketing principles and best practices.
• Excellent communication and collaboration skills with ability to use presentation tools effectively to enhance this.
• Ability to think strategically and analytically.
• Self-starter, motivated and able to hit the ground running.
• Strong project management and organizational skills.
• Experience with market research and analysis.
• Ability to work independently and manage multiple projects simultaneously.
• Good understanding and ability to interpret output from campaigns, including from marketing automation and analytics tools.

About us

We are a leading independent technology and services provider trusted by large corporate and public sector organisations. We are a responsible business that believes in winning together for our people and our planet. We help our customers to source, transform, and manage their technology infrastructure to deliver digital transformation enabling people and their business.

Our business may be about technology but first of all it’s about people.

With over 20,000 people across 22 countries we are proud of our inclusive culture – where everyone can thrive, feel valued and truly belong.

As an equal opportunities employer we’re committed to ensuring fair and equal access to opportunities for all. Your application will be considered on its merits regardless of your age, disability, ethnicity, gender identity, or any other characteristics protected by law. What matters most to us is that you share our vision and values and bring the experience and skills we’re looking for.

We are proud to be a Disability Confident Employer. We welcome applications from disabled people and accept applications in alternative formats. We also guarantee to interview applicants who have a disability.

If you share our values and want to make a meaningful impact in a supportive, forward-thinking environment – we’d love to hear from you!

Required Experience:

Manager

Key Skills

Conveyancing Paralegal, Fireworks, Logistics, Clinical, Avionics

Employment Type : Full Time

Experience : years

Vacancy : 1