Luxury SEO Lead & Strategy Architect

Liberty.; Greater London; On-site; GBP 45,000 - 65,000; Full time

Job summary

Liberty is seeking a highly organised SEO Specialist to lead our strategy across Liberty London’s website and digital touchpoints, collaborating with editorial, product, development, trade and PR teams to grow organic visibility and revenue.

You will conduct technical audits, implement structured data, optimise product descriptions and metadata, manage keyword research, and guide content strategy with agency support, ensuring brand tone and international SEO best practices.

Qualifications

• 5+ years' hands-on SEO experience, ideally in-house within luxury retail or premium e-commerce.
• Proven track record of organic growth in a commercially complex environment.
• Excellent written communication with luxury brand voice.

Responsibilities

• Develop and execute SEO strategy with agency support aligned to commercial goals.
• Set, track, and report on KPIs such as organic traffic and revenue attribution.
• Lead technical audits covering crawlability, indexation, page speed, and Core Web Vitals.
• Implement structured data, hreflang, and schema markup with development teams.
• Lead keyword research and content gap analysis to inform editorial content.
• Coordinate with editorial, product, and PR to align SEO with brand tone.
• Manage backlink acquisition and disavow workflows to protect domain authority.
• Support site developments and new market roll-outs with SEO input.

Skills

SEO strategy

Technical SEO

Content optimization

Keyword research

Analytics GA4

Stakeholder influence

Editorial collaboration

Tools

Google Search Console

Ahrefs

SEMrush

Screaming Frog

Looker Studio

Job description

Liberty is seeking a highly organised SEO Specialist to lead our strategy across Liberty London’s website and digital touchpoints, collaborating with editorial, product, development, trade and PR teams to grow organic visibility and revenue.

You will conduct technical audits, implement structured data, optimise product descriptions and metadata, manage keyword research, and guide content strategy with agency support, ensuring brand tone and international SEO best practices.