Luxury Marketing Executive

Bolsover Cruise Club; Barlborough; On-site; GBP 30,000 - 36,000; Full time

Job summary

A leading company in the travel industry is seeking a Luxury Marketing Executive to join their in-house marketing team. This role focuses on creating engaging digital content and requires experience with email marketing and content management systems. You will drive marketing initiatives for luxury cruise products and collaborate with various teams to enhance the customer experience. An ideal candidate will be proactive, organized, and possess excellent written communication skills, with a passion for travel being a plus.

Qualifications

• Experience with e-mail marketing platforms.
• Excellent organization and communication skills.
• Good understanding of Content Management Systems.

Responsibilities

• Develop marketing plans and ideas with operators.
• Create content and manage social media posts.
• Design and distribute email campaigns.

Skills

E-mail marketing platforms

Organisation

Communication

Time management

Written English

IT skills

Content Management Systems

Education

Degree in marketing or a related subject

Tools

Adobe Creative Suite

WordPress

Google Analytics

Job description

We're looking for a new Luxury Marketing Executive

This role is full-time (12-month FTC) and predominantly located at our Head Office at the Cruise Centre, Barlborough. We’re a friendly team, full of enthusiastic creative people who are passionate about the cruise and wider travel industry.

You’ll be joining our in-house marketing team, with a real focus on digital. You will be responsible for a wide range of activity supporting our luxury and river product offering, as well as working closely with our Cruise & Stay team. This will include;

• Collaborate with operators and other team members to develop marketing plans and ideas
• Designing and distributing email campaigns for our Cruise Club members
• Creating content and promotional posts for our various social media channels
• Writing and maintaining content for our website
• Identifying products and pricing cruise offers
• Competitor research and analysis
• Proof reading marketing materials, such as email campaigns, flyers, letters etc
• Liaising with our in-house design team to produce banners and graphics for campaigns
• Liaising with our social media team for wider promotional campaigns
• Reporting on campaign impact and ROI

You’ll need to work independently and be proactive in recognising new opportunities and routes to market as well as understand the different customer audiences we want to attract and the wide range of products we sell.

KEY SKILLS (mandatory) –

• Experience with e-mail marketing platforms, including concept, design and sending of campaigns
• Good organisation, communication, and time management skills
• Excellent written English and IT skills, in particular, the Microsoft Office suite
• Work well under pressure in a fast-paced environment and ability to prioritise well
• A good understanding of Content Management Systems

KEY SKILLS (Highly desirable) –

• Ideally a degree in marketing or a related subject
• Ability to use Adobe Creative Suite Package
• WordPress Management
• Blogging experience
• Knowledge of Google Analytics
• A creative eye and sense of humour

Experience in or a passion for travel would be a real asset, but we’ll provide training in cruise product as well as how to use our marketing and CRM systems and platforms, so it’s very important you’re keen to learn and develop new skills.

Hours are 9-5:30, Monday to Friday, salary DOE. 12-month fixed-term contract.