Luxury CRM Campaign Lead

De Beers Group; Greater London; On-site; GBP 45,000 - 65,000; Full time

Job summary

De Beers London seeks a CRM Executive to drive client engagement and revenue through planning, execution, and optimisation of CRM activity. You will manage campaigns end-to-end, ensure brand-consistent communications, and work with marketing, retail, and data teams to improve retention and deepen client relationships.

The role requires hands-on Salesforce Marketing Cloud and Service Cloud experience, strong data analysis, and excellent collaboration with cross-functional teams to deliver

Qualifications

• Proven experience within CRM, marketing, or data analysis roles
• Experience within luxury or premium environments is a requirement
• Hands-on experience with Salesforce Marketing Cloud and Service Cloud
• Strong analytical capability to interpret data and generate meaningful insights
• Advanced Excel skills; experience with Power BI advantageous
• High attention to detail with strong organisational and planning skills
• Clear and confident communication skills, including stakeholder presentation
• Understanding of luxury client experience and expectations
• Commercially minded and data-driven approach to decision-making
• Collaborative, curious, and proactive mindset

Responsibilities

• Own the end-to-end delivery of CRM campaigns, including management of the EDM calendar and execution from brief through to deployment
• Coordinate with copywriting, translation, and marketing teams to ensure all communications reflect brand tone of voice and visual excellence
• Track competitor CRM activity and maintain awareness of industry best practice
• Develop and implement a test-and-learn roadmap to optimise campaign performance and engagement metrics
• Support the planning and delivery of client lifecycle journeys, ensuring relevance across key touchpoints
• Act as a super user for Salesforce Marketing Cloud and Service Cloud, supporting campaign execution and system utilisation
• Prepare and present weekly CRM updates, including performance reporting, to key stakeholders
• Champion CRM database hygiene, supporting accuracy, segmentation quality, and overall data health
• Support UAT testing and ongoing CRM platform enhancements

Skills

CRM campaigns

Client engagement

Data-driven insights

Stakeholder communication

Cross-functional collaboration

Commercial mindset

Attention to detail

Tools

Salesforce Marketing Cloud

Service Cloud

Excel

Power BI

Job description

De Beers London seeks a CRM Executive to drive client engagement and revenue through planning, execution, and optimisation of CRM activity. You will manage campaigns end-to-end, ensure brand-consistent communications, and work with marketing, retail, and data teams to improve retention and deepen client relationships.

The role requires hands-on Salesforce Marketing Cloud and Service Cloud experience, strong data analysis, and excellent collaboration with cross-functional teams to deliver