Luxury Commercial Sales Manager - Central (Birmingham)

TN United Kingdom; Coventry; On-site; GBP 60,000 - 100,000; Full time

Job summary

An established industry player seeks a Luxury Commercial Sales Manager to lead the transformation of their luxury portfolio. This pivotal role involves managing key accounts, driving strategic growth, and fostering relationships with influential stakeholders in the on-trade sector. The ideal candidate will have a strong background in luxury brand activation and a passion for premium products. Join a dynamic team that values diversity and inclusivity while celebrating life through exceptional consumer engagement. If you're ready to make an impact in the luxury market, this opportunity is for you!

Qualifications

• Leadership experience in luxury or high-end accounts preferred.
• Proven track record managing influential retail customers.

Responsibilities

• Drive P&L and market share growth of the Diageo Luxury portfolio.
• Develop and maintain relationships with key retail group owners.

Skills

Leadership in luxury accounts

P&L management

Negotiation skills

Relationship building

Commercial planning

Education

Experience in luxury brand activation

Understanding of spirits and alcohol categories

Job description

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Luxury Commercial Sales Manager - Central (Birmingham), Coventry

Client: Diageo

Location: Coventry, United Kingdom

Job Category: -

EU work permit required: Yes

Job Reference: 2ed6df73a4c8

Job Views: 13

Posted: 29.04.2025

Expiry Date: 13.06.2025

Job Description:

Description: Diageo, established in 1997, is a global leader in beverage alcohol with over 200 brands including Johnnie Walker, Smirnoff, Crown Royal, Baileys, and Guinness. We aim to expand our luxury market share through a dedicated business unit in the GB Market, focusing on building iconic luxury brands and strategic partnerships.

This role is a leadership position reporting to the Head of Luxury On-trade, responsible for managing the P&L of premium outlets in GB, leading a team of Key Account Managers, Activation Executives, and Marketing Managers in Central England. The successful candidate will embody Diageo’s ambition to be the top-performing, most-trusted consumer goods company, reflecting luxury brand values and style.

The Luxury On-trade team plays a vital role in elevating Diageo’s presence among the top 10% of on-trade accounts, connecting brands with luxury consumers. The role involves leading a transformational journey to achieve luxury ambitions.

Top Accountabilities

1. Drive internal P&L and market share growth of the Diageo Luxury portfolio, providing strategic direction and market insights.
2. Partner with the Luxury Marketing team to activate brands in outlets, increasing visibility and talkability.
3. Develop and maintain senior relationships with key retail group owners and managers.
4. Meet distribution and execution targets monthly, quarterly, and annually.
5. Foster an inclusive team culture that develops world-class customer relationships.

Ideal Experiences / Qualifications / Capabilities

• Leadership experience in luxury or high-end accounts in the on-trade sector preferred.
• Proven track record managing influential retail customers and creating new opportunities.
• Deep understanding of influential on-trade GB customers and commercial planning.
• Strong relationships with industry influencers and knowledge of ground realities.
• Experience in building and activating luxury brands with marketing teams.
• Category knowledge across spirits and alcohol categories, with a passion for premium brands.
• Advanced negotiation, relationship-building, and P&L skills.
• Ability to work cross-functionally and interact confidently with senior stakeholders.
• Proactive, entrepreneurial mindset to grow existing and new customer bases.

Our role is commercial at heart, focusing on product visibility, consumer engagement, and brand passion. We value diversity and inclusivity, reflecting our purpose of celebrating life every day everywhere. We support flexible working arrangements and are committed to reasonable accommodations for individuals with disabilities.

Don’t let anything stop you from applying!

Worker Type : Regular

Primary Location: 1HQ

Additional Locations :

Job Posting Start Date : 2024-06-17