Luxury Care Home Outreach and Relations Manager

Crystal Care; Marchwood; Sur place; GBP 38 000 - 40 000; Plein temps

Avantages offerts par ce poste

Induction training programme

Blue Light Card

Enhanced DBS check

Refer a Friend bonus

Career progression opportunities

Supportive leadership team

Résumé du poste

Crystal Care Collection is seeking a Customer Relations Manager for Merceode Lodge to guide prospective residents and families from initial enquiry through admission, while strengthening occupancy and local presence.

You'll lead enquiry management, local marketing, and events, building partnerships with healthcare professionals and community groups, ensuring warm, premium service consistent with Crystal Care Collection's luxury environment.

Qualifications

• Experience in sales, marketing, customer relations or business development, preferably within health or social care.
• Exceptional communicator with outstanding interpersonal skills.
• Enjoys building relationships and establishing trust with families, professionals and colleagues.
• Proactive, organised and results-driven approach.
• Confident networking and representing the organisation within the local community.
• Can manage multiple priorities while delivering an exceptional customer experience.
• Demonstrates professionalism, compassion and integrity in every interaction.
• Shares our values of compassion, thoughtfulness, integrity and excellence.

Responsabilités

• Act as the primary point of contact for prospective residents and their families, providing guidance and support from initial enquiry through to admission.
• Deliver engaging and personalised home tours, showcasing the exceptional environment and services available.
• Develop and maintain strong relationships with local healthcare professionals, charities, community groups, schools and other referral partners.
• Generate high-quality enquiries through networking, community engagement and local marketing initiatives.
• Plan and host events within the home and represent Crystal Care Collection at external community events.
• Maintain and develop an accurate database of prospective residents, delivering regular communications through newsletters and digital marketing.
• Ensure all enquiries are managed promptly and professionally, maintaining detailed records within the CRM system.
• Nurture every enquiry through the customer journey, identifying opportunities to convert interest into admissions.
• Support respite-to-permanent resident conversions through ongoing engagement with residents and families.
• Work with the marketing and PR teams to promote the home through social media, care home review platforms and local stories.
• Ensure show suites and communal areas are presented to the highest standard to reflect the luxury environment.
• Train and support colleagues to confidently handle enquiries and conduct home tours during evenings and weekends when required.
• Develop and implement a local marketing plan aligned with occupancy targets and business objectives.

Connaissances

Sales

Marketing

Customer relations

Business development

Networking

Communication

Organisational skills

Results-driven

Outils

CRM system

Description du poste

Crystal Care Collection is seeking a Customer Relations Manager for Merceode Lodge to guide prospective residents and families from initial enquiry through admission, while strengthening occupancy and local presence.

You'll lead enquiry management, local marketing, and events, building partnerships with healthcare professionals and community groups, ensuring warm, premium service consistent with Crystal Care Collection's luxury environment.