Luxury Car Sales Executive

Staples, Inc.; Greater London; On-site; GBP 25,000 - 90,000; Full time

Job summary

Staples, Inc. in North/West London seeks a Luxury Car Sales Executive to manage the full sales journey for UK and international customers, focusing on high-value new GM American vehicles and premium used brands.

The role requires a proven track record in automotive sales, the ability to close high-value deals, and exceptional customer service for discerning clients.

Qualifications

• 3+ years in automotive sales.
• Experience selling prestige, luxury or performance vehicles.
• Proven track record of achieving/exceeding sales targets.
• Professional, articulate and customer-focused approach.
• Excellent communication and interpersonal skills.
• Experience dealing with HNW individuals or luxury service desirable.
• Ability to sell high-value products to discerning clientele.
• Strong negotiation and relationship-building skills.
• Self-motivated, organized and commercially driven.
• Full UK driving license.
• Reasonable commute to North/West London.

Responsibilities

• Manage and respond to sales inquiries from UK and international customers.
• Conduct professional face-to-face and remote vehicle presentations and consultations.
• Build and maintain long-term relationships with customers.
• Provide expert product advice and a highly personalised customer experience.
• Work towards and achieve monthly and quarterly sales targets.
• Manage the full sales process, including test drives, finance discussions, negotiations and documentation.
• Proactively prospect and network to generate new business opportunities.
• Attend automotive events, shows and promotional activities when required.
• Maintain a high level of product knowledge across prestige, performance, and specialist vehicles.
• Deliver a consistently professional service to a discerning customer base.

Skills

Automotive sales

Prestige vehicles

High-net-worth clients

Negotiation

Relationship-building

Communication

Driving license

Customer-focused

Job description

Luxury Car Sales Executive

Date Posted: 2026-10-06T12:42:14

Location: Staples Corner, Greater London, GB, NW2 1

Employment Type: Full Time

Application Deadline: 2026-11-03T12:20:12.647

Salary Range: £25,000 - £90,000

About the company

Our client is a highly regarded luxury and specialist car dealership based in North/West London, operating at the top end of the retail motor industry. The business offers an exciting and diverse range of high-end, niche and specialist vehicles to customers across the UK and international export markets. Their portfolio includes iconic marques such as Aston Martin, Bentley, Ferrari, Porsche, Mercedes-Benz, Audi and Range Rover, alongside specialist imports.

The company also specialises in bespoke VIP vehicle conversions, including Mercedes-Benz V-Class and Sprinter conversions, as well as the VIP-class LEVC London Taxi. Their customers include High Net Worth individuals, collectors and automotive enthusiasts, so the focus is firmly on providing a highly personalised, professional and relationship-driven service.

The Role

We are looking for an experienced and motivated Car Sales Executive to join this high-performing team. This is an excellent opportunity for an experienced salesperson looking to move away from the traditional high-volume dealership environment and into a more specialist, premium sales role. You will manage the complete sales journey, from initial enquiry through to vehicle handover, dealing with both UK and international customers across a diverse portfolio, with a particular focus on new GM American vehicles and premium used brands. The successful candidate will be confident selling high-value vehicles and understand the importance of delivering an exceptional customer experience at every stage.

Key Responsibilities

• Manage and respond to sales enquiries from UK and international customers.
• Conduct professional face-to-face and remote vehicle presentations and consultations.
• Build and maintain long-term relationships with customers.
• Provide expert product advice and a highly personalised customer experience.
• Work towards and achieve monthly and quarterly sales targets.
• Manage the full sales process, including test drives, finance discussions, negotiations and documentation.
• Proactively prospect and network to generate new business opportunities.
• Attend automotive events, shows and promotional activities when required.
• Maintain a high level of product knowledge across prestige, performance, and specialist vehicles.
• Deliver a consistently professional service to a discerning customer base.

About You

We are looking for someone who can demonstrate:

• A minimum of 3 years' experience in automotive sales.
• Ideally, experience selling prestige, luxury or performance vehicles.
• A proven track record of achieving and exceeding sales targets.
• A professional, articulate and customer-focused approach.
• Excellent communication and interpersonal skills.
• Experience dealing with HNW individuals or an understanding of luxury customer service is desirable.
• The confidence and ability to sell high-value products to a discerning clientele.
• Strong negotiation and relationship-building skills.
• A self-motivated, organised and commercially driven approach.
• Full UK driving licence.
• A reasonable commute to North/West London.

What's On Offer

• £25,000 basic salary - £90K OTE
• Monday-Friday, 9:00am-6:00pm
• Opportunity to work with an exceptional range of prestige, performance and specialist vehicles
• A customer-focused environment rather than a traditional high-volume dealership
• Opportunity to work with HNW clients, collectors and automotive enthusiasts