Loyalty Marketing Manager

Talent Hub

England

Hybrid

GBP 35,000 - 50,000

Full time

14 days+

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Benefits offered by this job

Competitive holiday allowance

Pension scheme

Ongoing training and development opportunities

Collaborative culture

Job summary

A well-regarded consumer retail brand in Brighton is seeking a Loyalty Marketing Manager to lead loyalty campaigns across multiple channels. This role involves planning, execution, and performance analysis of loyalty programs, requiring a candidate with a strong analytical mindset and proven experience in loyalty marketing.

Qualifications

Minimum of 3 years’ experience in a Loyalty Marketing focused role.
Experience managing loyalty programme strategy and execution.
Ability to manage large consumer databases and automation campaigns.

Responsibilities

Plan and deliver multi-channel campaign activity.
Manage automated communications for customer engagement.
Monitor and report on campaign performance against KPIs.

Skills

Analytical mindset

Campaign management

Customer engagement

Tools

CRM platforms (Klaviyo, Talon.One)

Job description

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Co-Founder @ Talent Hub | Marketing and Digital Recruitment Expert

Loyalty Marketing Manager

Brighton 2 days office based and 3 from home

Our client, a well-regarded consumer retail brand based in Brighton, is seeking a Loyalty Marketing specialist to lead the planning and execution of loyalty campaigns across multiple channels. This role is ideal for someone who thrives in a dynamic environment and has a proven track record of driving loyalty programmes.

You will be responsible for delivering a comprehensive loyalty programme, including campaign planning, execution, and performance analysis. You'll collaborate closely with cross-functional teams—spanning marketing, eCommerce, and retail partners—to roll out compelling campaigns that engage customers and drive commercial results.

Key Responsibilities:

Plan and deliver multi-channel campaign activity in line with the customer loyalty strategy.
Manage automated and trigger-based communications to ensure timely, personalised engagement.
Collaborate with internal teams and retail partners to deliver key Loyalty campaigns covering new product launches, in-store promotions, events, and seasonal campaigns.
Execute integrated marketing campaigns across email, SMS, social media, digital content, and in-store activations.
Monitor and report on campaign performance against KPIs, delivering clear insights and recommendations for continuous improvement.
Manage external agencies, ensuring briefs are executed effectively and results are tracked and optimised.

What you will need:

Minimum of 3 years’ experience in a Loyalty Marketing focused role
Demonstrable experience managing loyalty programme strategy and execution, ideally across an omni-channel customer base.
Proven ability to manage and segment large consumer databases, with knowledge of automation and trigger campaigns.
Familiarity with CRM platforms such as Klaviyo, Talon.One, or similar.
Strong analytical mindset, confident in interpreting data and providing insights to support commercial decision-making.

What’s on Offer: