Consumer Marketing Manager

Russell Tobin; London; Remote; GBP 40,000 - 50,000; Full time

Job summary

A leading company in software development is seeking a Consumer Marketing Manager with extensive experience to lead innovative marketing initiatives in the EMEA region. You will drive large-scale campaigns while collaborating with global teams to align strategies. Ideal candidates have over 15 years of brand marketing experience and a strong analytical mindset to translate insights into actionable strategies.

Qualifications

• 15+ years of brand marketing experience with a strong track record.
• Experience in EMEA markets with diverse cultural insights.
• Proven success in developing measurable marketing campaigns.

Responsibilities

• Lead marketing campaigns to grow the consumer base across EMEA.
• Collaborate with cross-functional teams to align marketing strategies.
• Use data to inform marketing decisions and track campaign success.

Skills

Brand marketing

Data-driven decision-making

Campaign management

Strategic thinking

Analytical skills

Cross-functional collaboration

Job description

Direct message the job poster from Russell Tobin

Lead Recruiter at Russell Tobin UK/Ireland/Netherlands

Consumer Marketing Manager/Rate 54.81 per hour Inside IR 35/12 months contract/Fully remote/London

• The EMEA Consumer & Creator team is looking for a Consumer Marketing Leader who is passionate about building brands and connecting with our audiences in meaningful ways.
• We are looking for a marketer with an equally strong strategic/analytical and creative mindset, skilled at driving multiple complex integrated marketing initiatives and campaigns, developing unique testing opportunities that drive measurable outcomes and has a passion for building inclusion amongst a diverse set of people and teams.
• This role requires building networks and working closely with global and regional cross-functional teams to develop & execute marketing initiatives that deliver against our business goals.
• This individual must thrive in a fast-paced, entrepreneurial environment, embrace flex between strategic thinking and detail-oriented execution and have a proven track record of delivering business impact through innovative campaigns with measurable outcomes.
• To be successful, you must be able to connect the dots between global strategies and regional/ local resonance, synthesize data and insights into actionable strategies, manage agency and internal creative teams in developing effective, large-scale creative campaigns that deliver against business goals.

Responsibilities

• Identify, develop and shape key consumer opportunities across EMEA that fuel our Growth Funnel
• Lead the translation of these opportunities into full funnel marketing campaigns that deliver impact locally while following global brand and product strategies.
• Able to synthesize and contextualize data, insights and behavior as well as market and technological trends to inform strategy, creative and GTM development.
• Partner with internal insights team and external partners to deepen our knowledge of EMEA consumers, while bringing to life core human insights in inspiring creative briefs
• Drive the creation and development of marketing campaigns that cut through and deliver impact on our brand, our business and our users.
• Partner with global teams (Brand, Product, Creative) to ensure regional strategies and local-market briefs ladder up to globally-aligned strategy while flexing appropriately for social, cultural, and product nuances locally.
• Collaborate with Creator and Business teams across EMEA to drive alignment across the three audiences’ plans and activate with unified GTM strategy and execution (business, creator and consumer).
• Coordinate the measurement plan and learning agenda for Consumer initiatives, to measure business impact and generate proof points for scale up within EMEA and across other regions.
• Identify and execute opportunities for testing and experimentation, driving the spirit of innovation across the EMEA and wider International Marketing team.
• Effectively communicate up/down/across the organization to foster partnerships and advocacy of marketing strategies and plan.

Minimum Qualifications:

• 15+ years of brand marketing experience with a proven track record of driving impact.
• EMEA / International experience working on global brands with diverse cultural, social, and business landscapes
• Experience delivering large-scale marketing campaigns that drive measurable business outcomes
• Experience translating insights, data and ideas into customer value
• Experience partnering with cross-functional teams in a matrixed organization and build influential and collaborative relationships.
• Experience working in a highly data-driven, measurement-focused environment and able to identify KPIs and develop robust measurement plans to prove outcomes
• Proven experience developing and establishing executive alignment on, short and long-term strategies

PREFERRED QUALIFICATIONS

• Fluency in English is required - additional languages (EMEA) are a plus. Demonstrated experience and expertise in product marketing, growth marketing, and/or innovation

Qualifications

• 12+ years of brand marketing experience in fast pace and agile environments

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Contract

Job function

• Job function

  Marketing

• Industries

  Software Development

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