Live Service Game Designer - EA Sports

Electronic Arts; Birmingham; Hybrid; GBP 42,000 - 62,000; Full time

Job summary

Electronic Arts in Birmingham, United Kingdom, seeks an experienced Live Service Game Designer for EA SPORTS F1. You will help redefine motorsport fandom by delivering immersive seasonal content and overseeing live service systems.

Reporting to the Creative Director, you will collaborate with Product, Engineering, UI/UX, Art, and Production to ship eight-week season content, manage a dynamic reward catalogue, and drive player engagement through data-informed decisions.

Qualifications

• 2+ years designing live service content/systems.
• Experience shipping and operating seasonal content in a live service title.
• Experience working with data and KPIs to evaluate content impact and adjust responsibly.
• Experience collaborating with multiple disciplines to align content plans and deliver measurable player outcomes.

Responsibilities

• Own the delivery of season and promo content roadmaps, including 8-week seasons, 4-week delivery periods, and limited-time drops.
• Partner with Product, Economy, Engineering, UI/UX, Art, and Production to implement content using live service tools and ensure timely releases.
• Build and maintain our reward catalogue, tuning content for fairness, desirability, and pacing to improve player engagement and retention.
• Monitor content performance through dashboards and player feedback, identifying issues and guiding rapid iteration.

Skills

Live service design

Data & KPI analysis

Cross-disciplinary collaboration

Job description

Locations: Birmingham, West Midlands, United Kingdom

• Birmingham
• West Midlands
• United Kingdom

• Southam
• Warwickshire
• United Kingdom

214324

Worker Type

Regular Employee

Studio/Department

Work Model

Hybrid

Description & Requirements

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

Join us at Electronic Arts, where our mission is to inspire the world to play. As a Live Service Game Designer for EA SPORTS F1, you will help us redefine motorsport fandom by creating immersive, inclusive experiences for millions of players. You will report to the Creative Director and collaborate with our passionate team to deliver seasonal content that brings joy and connection to fans everywhere.

Responsibilities:

You will own the delivery of season and promo content roadmaps, including 8-week seasons, 4-week delivery periods, and limited-time drops.

You will partner with Product, Economy, Engineering, UI/UX, Art, and Production to implement content using live service tools and ensure timely releases.

You will build and maintain our reward catalogue, tuning content for fairness, desirability, and pacing to improve player engagement and retention.

You will monitor content performance through dashboards and player feedback, identifying issues and guiding rapid iteration.

Required Qualifications:

2+ years designing live service content/systems, or equivalent experience in live economy driven games (console, PC, or mobile).

Experience shipping and operating seasonal content in a live service title, including items, rewards, objectives, passes, and storefront content.

Experience working with data and KPIs to evaluate content impact and adjust responsibly.

Experience collaborating with multiple disciplines to align content plans and deliver measurable player outcomes.

About Electronic Arts

We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.

We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.