Live Events Paid Media Growth Lead

Legends Global (Europe); England; On-site; GBP 45,000 - 70,000; Full time

Benefits offered by this job

25 Days Annual Leave

Life Assurance

5% Pension Contribution

Healthshield Cover

Employee Assistance Programme

Eye Care Support

Cycle to Work Scheme

Employee Referral Scheme

Job summary

Legends Global, a leader in sport, entertainment and live events, is hiring a Paid Media & Performance Marketing Manager in the UK. You will drive audience growth, ticket sales and commercial performance across our venues, using data-driven paid media and social campaigns to connect fans with world-class experiences.

This hands-on role requires building, optimising and analysing campaigns in a fast-paced environment, collaborating with venue, marketing and commercial teams to elevate in-house

Qualifications

• Proven hands-on experience managing and optimising campaigns across Meta Ads Manager, Google Ads, TikTok Ads Manager and LinkedIn Campaign Manager.
• Strong track record delivering results against commercial KPIs with significant media budgets.
• Solid technical and analytical skills: GA4, Looker Studio/Data Studio, conversion tracking, pixels, attribution, dashboards.
• Excellent communication and stakeholder relationships; able to coach teams and influence decisions.
• Experience in live events, entertainment, sport, ticketing or in-sourcing paid media is a plus.

Responsibilities

• Meta ads, Google Ads, Bing Ads, LinkedIn Ads and TikTok Ads accounts, driving ticket sales, venue hire revenue, ROI, CPA and ROAS across our UK venue portfolio.
• Be our in-house paid media expert, managing campaign builds, audience targeting, tracking, pixels, attribution, A/B testing and optimisation, while leading the transition from agency-led activity to a best-in-class internal function.
• Drive audience growth through CRM audience building, remarketing strategies, lead generation campaigns, WhatsApp opt-ins and GDPR‑compliant customer data capture.
• Elevate campaign creativity by partnering with venue teams to develop high‑performing content, continuously testing formats, messaging and creative to maximise engagement and conversion.
• Deliver data‑driven insights and strategic guidance across the business, identifying opportunities for joined‑up campaigns, supporting sponsorship partners, driving awareness and on‑site F&B revenue, and sharing performance learnings that raise digital marketing standards across the portfolio.

Skills

Meta Ads

Google Ads

TikTok Ads

LinkedIn Campaigns

GA4

Looker Studio

Pixels & Tracking

Attribution Modelling

CRM & Remarketing

Stakeholder coaching

Tools

GA4

Looker Studio

GTM

Data Studio

Job description

Legends Global, a leader in sport, entertainment and live events, is hiring a Paid Media & Performance Marketing Manager in the UK. You will drive audience growth, ticket sales and commercial performance across our venues, using data-driven paid media and social campaigns to connect fans with world-class experiences.

This hands-on role requires building, optimising and analysing campaigns in a fast-paced environment, collaborating with venue, marketing and commercial teams to elevate in-house