Marketing Director - Live Events

EF Recruitment; Thatcham; On-site; GBP 120,000 - 180,000; Full time

Job summary

EF Recruitment is seeking an experienced Marketing Director for a leading live events portfolio in the UK. You will lead the full marketing, brand, digital and communications strategy across major events, driving attendance, revenue and brand impact.

You will join the Senior Leadership Team, oversee multi‑channel campaigns, PR and stakeholder engagement, and manage external agencies to deliver high-profile campaigns at scale.

Qualifications

• Senior marketing experience in sport, entertainment or large-scale live events.
• Proven success delivering strategic, commercially focused marketing plans.
• Strong leadership and team development skills.
• Experience managing multi-channel campaigns and significant budgets.
• Experience building or monetising podcasts.
• Excellent communication and stakeholder management abilities.
• Experience in seated/ticketed events, exhibitions or hospitality.
• Sponsorship and partnership marketing experience.

Responsibilities

• Lead strategic marketing and communications planning across all events
• Drive ticket sales, audience development and commercial growth
• Deliver integrated campaigns across digital, social, PR, partnerships and experiential channels
• Oversee content across owned, earned and paid platforms
• Manage media and press operations on-site at major events
• Lead annual planning, budgeting and forecasting
• Collaborate closely with commercial, operations and production teams
• Manage external agencies (PR, digital, design, box office)

Skills

Senior marketing

Sports events

Budget management

Leadership

Multi-channel campaigns

Job description

My client is an industry leader in delivering prestigious live events. They’re now seeking an experienced Marketing Director with a strong background in communications to lead the full marketing, brand, digital and communications strategy for a portfolio of major UK live events.

This senior role is ideal for an experienced marketing leader from the sport, entertainment or live events sector who can drive ticket sales, audience growth, brand visibility and commercial performance.

You’ll join the Senior Leadership Team and oversee multi‑channel campaigns, content strategy, PR, media delivery and stakeholder engagement across high‑profile, internationally recognised events.

Key Responsibilities

• Lead strategic marketing and communications planning across all events
• Drive ticket sales, audience development and commercial growth
• Deliver integrated campaigns across digital, social, PR, partnerships and experiential channels
• Oversee content across owned, earned and paid platforms
• Manage media and press operations on‑site at major events
• Lead annual planning, budgeting and forecasting
• Collaborate closely with commercial, operations and production teams
• Manage external agencies (PR, digital, design, box office)

Skills & Experience

• Senior marketing experience in sport, entertainment or large‑scale live events
• Proven success delivering strategic, commercially focused marketing plans
• Strong leadership and team development skills
• Experience managing multi‑channel campaigns and significant budgets
• Experience building or monetising podcasts
• Excellent communication and stakeholder management abilities
• Experience in seated/ticketed events, exhibitions or hospitality
• Sponsorship and partnership marketing experience