Paid Media & Performance Marketing Manager

Legends Global (Europe); Greater London; On-site; GBP 60,000 - 90,000; Full time

Benefits offered by this job

25 Days Annual Leave – Work hard, rest

Life Assurance

Pension Contribution 5%

Healthshield Cover

Employee Assistance Programme – AXA

Eye Care Support

Cycle to Work Scheme

Employee Referral Scheme

Job summary

Legends Global is seeking a Paid Media & Performance Marketing Manager to drive audience growth, ticket sales and commercial performance across our UK venues. You will design, build and optimise campaigns across Meta, Google, TikTok and LinkedIn, translating data into measurable results.

This hands-on role partners with venue, marketing and commercial teams to elevate internal paid media capabilities, test creative formats and deliver data-driven strategies that boost engagement and revenue.

Qualifications

• Proven hands-on expertise managing and optimising campaigns across Meta Ads Manager, Google Ads, TikTok Ads Manager and LinkedIn Campaign Manager
• Track record of delivering results against commercial KPIs with experience managing significant media budgets
• Strong technical and analytical skills, including GA4, Looker Studio/Data Studio, conversion tracking, pixels, attribution modelling, reporting dashboards and performance insights
• Strong communication and relationship building skills, you will work closely with your peers and venues in a collaborative role
• Collaborative and commercially minded approach, with the ability to influence stakeholders, brief high-performing creative, support emerging channels such as WhatsApp, and ideally bring experience from live events, entertainment, sport, ticketing or in-sourcing paid media capabilities

Responsibilities

• Meta ads, Google Ads, Bing Ads, LinkedIn Ads and TikTok Ads accounts, driving ticket sales, venue hire revenue, ROI and ROAS across our UK venue portfolio
• Be our in-house paid media expert, managing campaign builds, audience targeting, tracking, pixels, attribution, A/B testing and optimisation, while leading the transition from agency-led activity to a best-in-class internal function
• Drive audience growth through CRM audience building, remarketing strategies, lead generation campaigns, WhatsApp opt-ins and GDPR-compliant customer data capture
• Elevate campaign creativity by partnering with venue teams to develop high-performing content, continuously testing formats, messaging and creative to maximise engagement and conversion
• Deliver data-driven insights and strategic guidance across the business, identifying opportunities for joined-up campaigns, supporting sponsorship partners, driving awareness and on-site revenue

Skills

Campaign management

Performance marketing

Analytics

Stakeholder coaching

Tools

GA4

Looker Studio/Data Studio

Conversion tracking

Pixels

GTM

Job description

The Venue

Legends Global delivers world-class solutions in sport, entertainment, and live events, combining international expertise with a 360-degree, data-driven approach across Partnerships, Hospitality, Merchandise, and Attractions. We partner with leading clients to create memorable experiences worldwide. Committed to inclusion, diversity, and innovation, we foster a collaborative culture guided by our values — Align, Scale, Connect, Team, Win — where every team member can thrive and make an impact. Sound like a winning formula for you. Join us!

The Role

As the Paid Media & Performance Marketing Manager, you'll drive audience growth, ticket sales and commercial performance across Legends Global's portfolio of iconic arenas and theatres. Through data-driven paid media and social campaigns, you'll connect fans with world-class live experiences, grow valuable audience insights and maximise return on marketing investment.

This is a hands‑on role for an ultra-tech-savvy marketer who thrives on building, optimising and analysing campaigns in a fast-paced environment. Working closely with venue, marketing and commercial teams, you'll elevate campaign performance, strengthen in‑house paid media expertise, enhance creative effectiveness and deliver digital strategies that drive measurable business results.

The Responsibilities

• Meta ads, Google Ads, Bing Ads, LinkedIn Ads and TikTok Ads accounts, driving ticket sales, venue hire revenue, ROI, CPA and ROAS across our UK venue portfolio.
• Be our in‑house paid media expert, managing campaign builds, audience targeting, tracking, pixels, attribution, A/B testing and optimisation, while leading the transition from agency‑led activity to a best‑in‑class internal function. You will need to be able to implement pixel via GTM or instruct developers.
• Drive audience growth through CRM audience building, remarketing strategies, lead generation campaigns, WhatsApp opt‑ins and GDPR‑compliant customer data capture.
• Elevate campaign creativity by partnering with venue teams to develop high‑performing content, continuously testing formats, messaging and creative to maximise engagement and conversion.
• Deliver data‑driven insights and strategic guidance across the business, identifying opportunities for joined‑up campaigns, supporting sponsorship partners, driving awareness and on‑site F&B revenue, and sharing performance learnings that raise digital marketing standards across the portfolio.

What We're Looking For

• Proven hands‑on expertise managing and optimising campaigns across Meta Ads Manager, Google Ads, TikTok Ads Manager and LinkedIn Campaign Manager, with a strong focus on performance marketing rather than brand awareness alone. Experience with or within a media agency is highly desirable.
• A track record of delivering results against commercial KPIs with experience managing significant media budgets and driving continual optimisation.
• Strong technical and analytical skills, including GA4, Looker Studio/Data Studio, conversion tracking, pixels, attribution modelling, reporting dashboards and performance insights.
• Strong communication and relationship building skills, you will work closely with your peers and our venues in a collaborative role. You will need to excel at the ability to coach and consult with stakeholders across our business.
• A collaborative and commercially minded approach, with the ability to influence stakeholders, brief high‑performing creative, support emerging channels such as WhatsApp, and ideally bring experience from live events, entertainment, sport, ticketing or in‑sourcing paid media capabilities.

What can we offer?

• 25 Days Annual Leave – Work hard, rest well.
• Life Assurance – Peace of mind knowing your loved ones are protected.
• 5% Pension Contribution – Helping you prepare for a bright future.
• Healthshield Cover – Support with dental, physio, counselling and more for you and your children.
• Employee Assistance Programme – AXA Health support whenever you need it.
• Eye Care Support – Vouchers and contributions towards glasses.
• Cycle to Work Scheme – A greener, healthier commute.
• Employee Referral Scheme – Recommend great people and get rewarded.

Recruitment Process Outlined

• 1st Stage - Intro Call with Talent Team
• 2nd Stage - Interview with Digital Marketing Manager

Any offer of employment will be subject to satisfactory pre‑employment checks. These may include verification of identity, proof of address, right to work, employment history, qualifications, and—where relevant to the role—a basic or enhanced DBS check. All checks will be carried out in line with data protection law and we will only request information that is necessary for the role.

Legends Global is redefining excellence in sport, entertainment and live events. With unrivalled expertise and international reach, we provide end‑to‑end solutions – from venue development and event programming to revenue strategy and hospitality.

Our organisation is committed to fostering an inclusive and forward‑thinking environment where diversity drives innovation and collaboration. Guided by our values of Align, Scale, Connect, Team and Win... we create a culture where everyone has the opportunity to thrive.

Inclusive Workplace

At Legends Global , we are committed to leading the entertainment industry towards a greener, faster, and more innovative digital future. There’s never been a better time to join our team. We aim to be an inclusive organisation, trusted and admired by our colleagues, customers, and suppliers. Join us and make a significant impact from day one.

We are committed to active inclusion, diversity, and equal opportunities. This commitment begins with our recruitment and selection process. We welcome discussions about flexible working arrangements.

If you need reasonable adjustments at any stage of our recruitment process, please let us know in your application. We are dedicated to providing a fair and transparent assessment process and will do our utmost to accommodate your needs.

We will continue to review applications on a rolling basis and may close the advert before the closing date.