Lead Salesforce Solution Architect – Marketing Cloud, Data Cloud, Personalisation – Global Retailer

Smart Sourcer Limited; Reading; On-site; GBP 110,000 - 160,000; Full time

Job summary

Smart Sourcer Limited is seeking a Senior Salesforce Solution Architect to shape the architecture for advanced CRM, unified profiles, consent, segmentation, personalisation and activation across a multi-channel digital landscape for an enterprise-scale, global retailer.

You will own solution architecture across CRM, CDP and customer engagement, define target-state designs and roadmaps, and integrate Salesforce Marketing Cloud, Data Cloud and Personalization with data platforms and APIs.

Qualifications

• Experience designing enterprise-scale CRM and marketing technology solutions.
• Strong knowledge of identity, consent and unified customer profiles.
• 10+ years in enterprise-scale solution design and 12+ years in tech overall.
• Excellent communication and leadership skills.
• Retail or ecommerce domain experience.
• Exposure to composable CDP/activation tools such as Databricks, Hightouch, Braze, Amperity, ActionIQ.

Responsibilities

• Own solution architecture across CRM, CDP and customer engagement capabilities.
• Define target-state designs, transition architectures and roadmaps.
• Integrate Salesforce Marketing Cloud, Data Cloud and Personalization with data platforms, APIs, events and digital channels.
• Lead architecture governance, design assurance and cross-domain alignment.
• Guide architects, influence senior stakeholders and maintain end-to-end design traceability.
• Support vendor selection, RFPs and technology evaluation.

Skills

Salesforce CRM

Customer data

Digital engagement

Marketing tech

Identity and consent

Unified profiles

Segmentation

Personalisation

Leadership

Communication

Enterprise architecture

Tools

Databricks

Hightouch

Braze

Amperity

ActionIQ

Salesforce Marketing Cloud

Salesforce Data Cloud

Salesforce Personalization

APIs integration

Job description

A high‑impact role for a Senior Salesforce Solution Architect that will shape the architecture for advanced CRM, unified profiles, consent, segmentation, personalisation and activation across a multi‑channel digital landscape for an enterprise scale, global retailer.

What You’ll Do:

• Own solution architecture across CRM, CDP and customer engagement capabilities.
• Define target‑state designs, transition architectures and delivery roadmaps.
• Integrate Salesforce Marketing Cloud, Salesforce Data Cloud and Salesforce Personalization with data platforms, APIs, events and digital channels.
• Lead architecture governance, design assurance and cross‑domain alignment.
• Guide architects, influence senior stakeholders and maintain end‑to‑end design traceability.
• Support vendor selection, RFPs and technology evaluation.

What You Bring:

• Deep experience in Salesforce CRM, customer data, digital engagement or marketing tech.
• Strong knowledge of identity, consent, unified profiles, segmentation and personalisation.
• 10+ years designing enterprise‑scale solutions; 12+ years overall tech experience.
• Excellent communication and leadership skills.
• Retail or ecommerce domain experience.
• Exposure to composable CDP/activation tools (Databricks, Hightouch, Braze, Amperity, ActionIQ).
• Experience with loyalty, lifecycle marketing or omnichannel journeys.