Lead Salesforce Solution Architect - Marketing Cloud, Data Cloud, Personalisation - Global Retailer

Smart Sourcer Limited; Reading; Hybrid; GBP 140,000 - 205,000; Full time

Job summary

Smart Sourcer Limited seeks a Senior Salesforce Solution Architect to shape architecture for CRM, CDP, and multi-channel engagement for a global retailer. The role emphasizes target-state designs, roadmaps and governance across data platforms and APIs.

You will integrate Salesforce Marketing Cloud, Data Cloud and Personalization with data platforms and channels, guiding senior stakeholders and maintaining traceability.

Qualifications

• Senior-level architect with CRM/data/engagement focus.
• 10+ years designing enterprise-scale solutions.
• Experience with marketing tech and unified profiles.
• Strong API-first, event-driven, cloud-native architectures.

Responsibilities

• Own solution architecture across CRM, CDP and customer engagement.
• Define target-state designs and delivery roadmaps.
• Integrate Salesforce Marketing Cloud, Data Cloud and Personalization with data platforms and channels.
• Lead architecture governance and cross-domain alignment.
• Guide architects and maintain end-to-end design traceability.
• Support vendor selection, RFPs and technology evaluation.

Skills

Senior Salesforce Architect

Solution architecture

Enterprise architecture

Leadership

Stakeholder management

End-to-end design

Delivery roadmaps

Tools

Salesforce Marketing Cloud

Salesforce Data Cloud

Salesforce Personalization

APIs

Event-driven

Cloud-native

Databricks

Hightouch

Braze

Amperity

ActionIQ

Job description

Lead Salesforce Solution Architect - Marketing Cloud, Data Cloud, Personalisation - Global Retailer

£650 per day (Inside IR35)

Reading & 80% remote

6 months rolling

A high-impact role for a Senior Salesforce Solution Architect that will shape the architecture for advanced CRM, unified profiles, consent, segmentation, personalisation and activation across a multi-channel digital landscape for an enterprise scale, global retailer.

What You'll Do:

• Own solution architecture across CRM, CDP and customer engagement capabilities.
• Define target-state designs, transition architectures and delivery roadmaps.
• Integrate Salesforce Marketing Cloud, Salesforce Data Cloud and Salesforce Personalization with data platforms, APIs, events and digital channels.
• Lead architecture governance, design assurance and cross-domain alignment.
• Guide architects, influence senior stakeholders and maintain end-to-end design traceability.
• Support vendor selection, RFPs and technology evaluation.

What You Bring:

• Deep experience in Salesforce CRM, customer data, digital engagement or marketing tech.
• Strong knowledge of identity, consent, unified profiles, segmentation and personalisation.
• Expertise in API-first, event-driven, cloud-native and composable architectures.
• 10+ years designing enterprise-scale solutions; 12+ years overall tech experience.
• Excellent communication and leadership skills.
• Retail or E-commerce domain experience.
• Exposure to composable CDP/activation tools (Databricks, Hightouch, Braze, Amperity, ActionIQ).
• Experience with loyalty, life cycle marketing or omnichannel journeys.

£650 per day (Inside IR35)

Reading & 80% remote

6 months rolling