Product Marketing Director - EMEA

Workiva; Greater London; On-site; GBP 80,000 - 120,000; Full time

Job summary

Workiva is seeking a strategic, hands-on Product Marketing Director to lead marketing efforts across finance and risk sectors in EMEA. The role requires a deep understanding of market needs and the ability to create differentiated messaging that drives sales and customer engagement.

The ideal candidate will have over 10 years' experience in B2B product marketing within the SaaS industry, along with familiarity with European regulatory landscapes. This position offers an opportunity to significantly impact Workiva’s success in a rapidly evolving market.

Qualifications

• 10+ years of experience in B2B product marketing or related functions in the SaaS industry.
• Familiarity with European regulatory environments and multi-country GTM experience.

Responsibilities

• Define and own the market narrative for EMEA.
• Drive go-to-market excellence for product launch.
• Engage with customers and industry leaders.
• Bring market insights into the business.

Skills

B2B product marketing experience

Storytelling

Cross-Functional Influence

Customer Focus

AI Fluency

Education

Bachelor’s Degree in marketing or a related field

Job description

Position Overview

We’re looking for a strategic, hands‑on Product Marketing Director to own product marketing for one of Workiva’s core areas across EMEA: Finance, GRC, or an Industry. This is a high‑impact individual contributor role that works across sales, marketing and product leadership to bring Workiva’s innovations and value propositions to life. Day‑to‑day, you’ll be the person who deeply understands your buyers; what keeps them up at night, and what problems they’re willing to invest in solving. You’ll translate that knowledge into differentiated positioning and messaging, and sales assets and plays that help Workiva win. You’ll close the loop by bringing market and competitive insights back into the business to inform product direction, pricing, and where we focus next.

What You’ll Do

Define and Own the Market Narrative

• Build clear, differentiated messaging and positioning that shows how Workiva solves real problems for EMEA buyers in your solution area


• Build clear, differentiated messaging and positioning that shows how Workiva solves real problems for EMEA buyers within a specific solution area of Finance, GRC, or an Industry.


• Turn complex product capabilities into simple, compelling stories for senior executives and practitioners


• Guide consistent messaging across campaigns, events, and executive communications

Drive Go‑to‑Market Excellence

• Own the GTM strategy for your solution area end to end, from launch planning through revenue impact


• Partner with Competitive Intelligence to build battlecards and sales tools that help reps win deals


• Create and maintain sales assets and enablement materials—including first‑call decks, solution content decks, data sheets, and sales plays


• Author and review content for campaigns, webinars, events, and demand generation programs


• Arm field teams with the training, content, and insights they need to shorten deal cycles across multiple EMEA countries

Be the Voice of the EMEA Market

• Bring customer and competitive insights back into the business to shape regional strategy and global product direction


• Understand why we’re winning and losing; work across Product, Sales, and Marketing to address gaps


• Engage directly with customers, prospects, and industry leaders through events, webinars, and thought leadership


• Spot regulatory and market shifts early and position Workiva ahead of them

What You’ll Bring

Minimum Qualifications

• 10+ years of experience in B2B product marketing or related functions in the SaaS industry


• Bachelor’s Degree in marketing or a related field


• Familiarity with European regulatory environments and experience running GTM across multiple countries

Preferred Qualifications

• Storytelling: Ability to translate complex, technical products, including AI, into clear, compelling, differentiated value for both executives and practitioners


• Cross‑Functional Influence: Proven ability to align leaders across Sales, Product, Enablement, and Customer Success behind a shared plan


• Customer Focus: Track record of turning buyer and market insight into positioning that wins


• AI Fluency: Uses AI tools regularly to work faster and sharpen strategy


• Experience in one or more of the following domains is a strong plus: financial reporting, governance, risk and compliance (GRC), and/or financial services (banking, insurance, investment management)

Travel Requirements & Working Conditions

• Up to 30% travel for customer engagements, field events, and internal meetings across EMEA


• Reliable internet access for any period working remotely and not in a Workiva office

Why Join Workiva

Workiva is the platform designed to bring confidence, control, and a competitive edge to the world’s most complex organizations. Our AI‑powered platform unifies finance, risk, and sustainability on a single, secure foundation—ensuring data is trusted, traceable, and ready to act on. With an unbroken path from source to output, leaders gain confidence in their numbers, visibility into current and emerging risks, and the ability to move with speed and precision in a constantly changing world.

At Workiva, you’ll bring technology to market that executives, boards, and regulators depend on. The work you do here helps organizations navigate uncertainty, maintain trust, and make decisions that stand up to scrutiny. If you’re energized by meaningful challenges, inspired by collaborative teams, and motivated to help organizations turn uncertainty into advantage, we’d love to meet you.

Workiva is an Equal Opportunity Employer. We believe that great minds think differently. We value diversity of backgrounds, beliefs, and interests, and we recognize diversity as an important source of intellectual thought, varied perspective, and innovation. Employment decisions are made without regard to age, gender identity, race, religion, disability status, sexual orientation, or any other protected characteristic.

Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email [e-mail].

Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards.