Lead Paid Media Analytics & Strategy

Primark; Reading; On-site; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Healthcare

Pension

Bonus potential

27 days leave + bank holidays

Tax Saver Tickets

Fitness centre

Subsidised cafeteria

Job summary

Primark is seeking a Media Analytics Manager to lead analytics for paid media. You will partner with stakeholders to drive performance insights, own analytics tools, and shape strategy in a fast-paced retail setting.

You will collaborate across Digital Campaign, Performance Marketing, and Insights teams, delivering weekly/monthly insights and forecasts while leading a high-performing team. A data-driven mindset is essential.

Qualifications

• 8+ years of experience in analytics and leadership.
• Proven ability to build and manage high-performing teams.
• Strong background in marketing/data analytics or related fields.
• Expertise in digital marketing measurement platforms (GA4, Adobe, MMPs) and visualization tools (Power BI, Tableau).
• Advanced Excel, SQL/Python, and cloud-based data platforms.
• Deep understanding of digital channels (Meta, Google) including attribution and optimization.
• Strong analytical mindset with commercial awareness and deadline-driven approach.
• Excellent communication and stakeholder management skills.

Responsibilities

• Lead the strategic direction of paid media analytics and manage a high-performing team.
• Partner with Digital Campaign, Performance Marketing, and Insights teams to analyze performance and drive data-led strategies.
• Develop and own reporting frameworks, delivering weekly/monthly insights and actionable recommendations.
• Build forecasts using historical data and third-party tools to optimize media budget planning.
• Drive data automation initiatives, including media data extraction, cloud storage, and reporting via SQL and Tableau.
• Manage key analytics projects such as MMP app tracking and digital marketing data infrastructure.
• Collaborate with data scientists to design, measure, and validate media performance and attribution models.
• Present performance insights and strategic recommendations to stakeholders across the business.

Skills

Leadership

Analytics

GA4

Adobe Analytics

MMPs

Power BI

Tableau

Excel

SQL

Python

Cloud platforms

Team management

Stakeholder management

Education

Marketing/Analytics degree

Tools

GA4

Adobe Analytics

Power BI

Tableau

Job description

Primark is seeking a Media Analytics Manager to lead analytics for paid media. You will partner with stakeholders to drive performance insights, own analytics tools, and shape strategy in a fast-paced retail setting.

You will collaborate across Digital Campaign, Performance Marketing, and Insights teams, delivering weekly/monthly insights and forecasts while leading a high-performing team. A data-driven mindset is essential.