Digital Marketing Analytics Manager

Primark; Reading; On-site; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Healthcare

Pension

Bonus potential

27 days leave + bank holidays

Tax Saver Tickets

Fitness centre

Subsidised cafeteria

Job summary

Primark is seeking a Media Analytics Manager to lead analytics for paid media. You will partner with stakeholders to drive performance insights, own analytics tools, and shape strategy in a fast-paced retail setting.

You will collaborate across Digital Campaign, Performance Marketing, and Insights teams, delivering weekly/monthly insights and forecasts while leading a high-performing team. A data-driven mindset is essential.

Qualifications

• 8+ years of experience in analytics and leadership.
• Proven ability to build and manage high-performing teams.
• Strong background in marketing/data analytics or related fields.
• Expertise in digital marketing measurement platforms (GA4, Adobe, MMPs) and visualization tools (Power BI, Tableau).
• Advanced Excel, SQL/Python, and cloud-based data platforms.
• Deep understanding of digital channels (Meta, Google) including attribution and optimization.
• Strong analytical mindset with commercial awareness and deadline-driven approach.
• Excellent communication and stakeholder management skills.

Responsibilities

• Lead the strategic direction of paid media analytics and manage a high-performing team.
• Partner with Digital Campaign, Performance Marketing, and Insights teams to analyze performance and drive data-led strategies.
• Develop and own reporting frameworks, delivering weekly/monthly insights and actionable recommendations.
• Build forecasts using historical data and third-party tools to optimize media budget planning.
• Drive data automation initiatives, including media data extraction, cloud storage, and reporting via SQL and Tableau.
• Manage key analytics projects such as MMP app tracking and digital marketing data infrastructure.
• Collaborate with data scientists to design, measure, and validate media performance and attribution models.
• Present performance insights and strategic recommendations to stakeholders across the business.

Skills

Leadership

Analytics

GA4

Adobe Analytics

MMPs

Power BI

Tableau

Excel

SQL

Python

Cloud platforms

Team management

Stakeholder management

Education

Marketing/Analytics degree

Tools

GA4

Adobe Analytics

Power BI

Tableau

Job description

Because we strive to put people first.

Culture, our way.

Digital at Primark

What's a career at Primark all about? The positive impact you're making, the experiences you're having and the people you're with. You're our inspiration. Embrace what sets you apart, own your career and develop in ways you never expected. Leave your mark. And do it your way.

We are seeking a passionate Media Analytics Manager to lead and build analytics for paid media, partnering with key stakeholders to drive performance insights and strategy. This role combines hands‑on analysis with ownership of analytics tools and strategy, requiring a data-driven mindset and ability to thrive in a fast-paced retail environment.

What You'll Get

People are at the heart of what we do here, so it's essential we provide you with the right environment to perform at your very best. Let's talk lifestyle:

Let's talk lifestyle: Healthcare, pension, and potential bonus. 27 days of leave, plus bank holidays and if you want, you can buy 5 more. Because Primark is all about tailoring to you, we offer Tax Saver Tickets, fitness centre, and a subsidised cafeteria.

What You'll Do as a Media Analytics Manager

In your role, you'll collaborate with different people across a range of skillsets. Here's a flavour of your day-to-day:

• Lead the strategic direction of paid media analytics while building and managing a high‑performing team
• Partner with Digital Campaign, Performance Marketing, and insights teams to analyze performance and drive data‑led strategies
• Develop and own reporting frameworks, delivering weekly/monthly insights and actionable recommendations
• Build forecasts using historical data and third‑party tools to optimize media budget planning
• Drive data automation initiatives, including media data extraction, cloud storage, and reporting via SQL and Tableau
• Manage key analytics projects such as MMP app tracking and digital marketing data infrastructure
• Collaborate with data scientists to design, measure, and validate media performance and attribution models
• Present performance insights and strategic recommendations to stakeholders across the business

What You'll Bring

Here at Primark, we want everyone to feel valued - so please bring your authentic self to work, of course with some other key experience and abilities for this role in particular:

• 8+ years of experience in analytics, combining strategic leadership with hands‑on execution
• Proven ability to build and manage high‑performing teams in fast‑paced, large‑scale environments
• Strong educational background in marketing, data science, business analytics, statistics, or related fields
• Expertise in digital marketing measurement platforms (GA4, Adobe, MMPs) and visualization tools (Power BI, Tableau)
• Advanced technical skills in Excel, SQL/Python, and working with cloud-based data platforms
• Deep understanding of digital channels (Meta, Google) including algorithms, attribution, and performance optimization
• Strong analytical mindset with excellent numerical skills, commercial awareness, and deadline‑driven approach
• Exceptional communication and stakeholder management skills, with the ability to present insights clearly and manage multiple projects efficiently

Does this sound like you? Great, because we can't wait to see what you'll bring. You'll be supported within a team of equally capable people, celebrating who you are and aiding you reach your potential. At Primark, we're excited about our future - and we're excited to develop yours.

About Primark

At Primark, people matter. They're the beating heart of our business and the reason we've grown from our first store in Dublin in 1969 to a £9bn+ turnover business and over 80,000 colleagues and over 440 stores in 17 countries today. Our values run through everything we do. In essence, we're Caring and always strive to put people first. We're also Dynamic, bravely pushing the boundaries to stay ahead. And finally, we succeed Together.

If you need any reasonable adjustments or have an accessibility request, during your recruitment journey, such as extended time or breaks between online assessments, a sign language interpreter, mobility access, or assistive technology please contact your talent acquisition specialist.

All offers of employment are subject to background checks, including right to work, reference education and for some roles criminal, and financial checks. If you have any concerns, please reach out to our talent acquisition team to discuss.