Senior Paid Media Analytics Lead

Primark Stores Limited; Greater London; Hybrid; GBP 85,000 - 120,000; Full time

Benefits offered by this job

Healthcare

Pension

Bonus potential

27 days leave + bank holidays + buy 5

Tax Saver Tickets

Fitness centre

Subsidised cafeteria

Job summary

Primark Stores Limited is seeking a Media Analytics Manager to lead analytics for paid media, partnering with key stakeholders to drive performance insights and strategy. The role blends hands-on analysis with ownership of analytics tools and strategy within a fast-paced retail environment.

You will build and guide a high-performing analytics team, develop reporting frameworks, and collaborate with Digital Campaign, Performance Marketing, and insights teams to translate data into actionable

Qualifications

• 8+ years in analytics with leadership experience.

Responsibilities

• Lead the strategic direction of paid media analytics and build a high-performing team.
• Partner with Digital Campaign, Performance Marketing and insights teams to analyze performance and drive data-driven strategies.
• Develop and own reporting frameworks delivering weekly/monthly insights and actionable recommendations.
• Build forecasts using historical data and third-party tools to optimize media budget planning.
• Drive data automation, including media data extraction, cloud storage, and reporting via SQL and Tableau.
• Manage analytics projects such as MMP app tracking and digital marketing data infrastructure.
• Collaborate with data scientists to design, measure, and validate media performance and attribution models.
• Present performance insights and strategic recommendations to stakeholders across the business.

Skills

Leadership

Strategic thinking

Stakeholder management

Communication

Tools

GA4

Adobe

Power BI

Tableau

SQL

Python

Job description

Primark Stores Limited is seeking a Media Analytics Manager to lead analytics for paid media, partnering with key stakeholders to drive performance insights and strategy. The role blends hands-on analysis with ownership of analytics tools and strategy within a fast-paced retail environment.

You will build and guide a high-performing analytics team, develop reporting frameworks, and collaborate with Digital Campaign, Performance Marketing, and insights teams to translate data into actionable