Lead Insights Business Partner - Consumer Insight

Harnham - Data & Analytics Recruitment; City Of London; Hybride; GBP 77 000 - 94 000; Plein temps

Avantages offerts par ce poste

Annual bonus (10%)

Private medical insurance

Pension contribution

Enhanced family leave

Wellbeing benefits

Flexible hybrid working

Career development opportunities

Exposure to senior stakeholders

Résumé du poste

Harnham leads Data & Analytics recruitment and is seeking a Lead Insights Business Partner in London (Hybrid). You will drive insight-led brand and communications strategies, partnering with senior leaders to translate challenges into actionable programmes and frame brand measurement across campaigns.

You will guide the development of tracking frameworks, deliver actionable recommendations from diverse data sources, and mentor a high-performing insights team while championing customer-first

Qualifications

• Strong experience using consumer insights to inform brand strategy and business decisions.
• Expertise in brand tracking, campaign measurement and marketing effectiveness.
• Ability to translate complex data into clear, actionable recommendations.
• Excellent stakeholder management and influencing skills.

Responsabilités

• Partner with senior stakeholders to develop insight-led brand and communications strategies.
• Translate business challenges into actionable insight programmes.
• Lead development of brand tracking and campaign effectiveness frameworks.
• Deliver clear recommendations through qualitative, quantitative, and behavioural research.
• Drive marketing measurement and test-and-learn initiatives.
• Synthesise data sources into compelling commercial narratives.
• Collaborate with marketing, analytics, finance, and agency partners.
• Present findings and recommendations to senior leadership teams.
• Lead and develop a high-performing insights team.
• Champion customer-first thinking across the organisation.

Connaissances

Brand tracking

Campaign measurement

Marketing effectiveness

Consumer insights

Stakeholder management

Communication

Leadership

Cross-functional teams

Description du poste

Lead Insights Business Partner

London (Hybrid) Up to £85,000 + 10% Bonus + BenefitsAre you passionate about turning customer insight into strategic business action? This is an opportunity to join a highly visible Insights function where you'll partner with senior leaders, shape brand and communications strategy, and drive measurable business impact through data-driven decision-making.

The Company

This organisation is a well-established consumer-focused business undergoing a significant transformation. They are investing heavily in customer understanding, marketing effectiveness, and analytics capabilities to support future growth.With a collaborative culture and a strong commitment to innovation, they empower teams to challenge thinking, influence strategy, and deliver meaningful commercial outcomes.

The Role

As a Lead Insights Business Partner, you will act as the strategic insights lead for Brand and Communications teams, ensuring customer, market, and brand intelligence influence key business decisions.Key responsibilities include:

• Partnering with senior stakeholders to develop insight-led brand and communications strategies
• Acting as a trusted advisor, translating business challenges into actionable insight programmes
• Leading the development of brand tracking and campaign effectiveness frameworks
• Delivering clear recommendations through qualitative, quantitative, and behavioural research
• Driving marketing measurement and test-and-learn initiatives
• Synthesising multiple data sources into compelling commercial narratives
• Collaborating with marketing, analytics, finance, and agency partners
• Presenting findings and recommendations to senior leadership teams
• Leading and developing a high-performing insights team
• Championing customer-first thinking across the organisation

Your Skills & Experience

• Strong commercial experience using consumer insights to inform brand strategy and business decisions
• Expertise in brand tracking, campaign measurement, and marketing effectiveness
• Deep understanding of consumer behaviour and brand performance drivers
• Ability to translate complex data into clear, actionable recommendations
• Excellent stakeholder management and influencing skills
• Strong communication and presentation abilities
• Experience working across cross-functional business teams
• Proven leadership experience within insight, research, analytics, or strategy functions
• Understanding of multi-channel marketing environments
• Experience within a consumer-facing or regulated industry is beneficial

What They Offer

• Salary up to £85,000
• 10% annual bonus
• Competitive pension contribution
• Private medical insurance
• Enhanced family leave policies
• Wellbeing and lifestyle benefits
• Flexible hybrid working
• Strong career development opportunities within a growing Insights & Analytics function
• Exposure to senior stakeholders and high-profile strategic projects