Lead Insights Business Partner

Harnham; United Kingdom; Hybrid; GBP 90,000 - 130,000; Full time

Job summary

Harnham leads a global marketing analytics transformation, seeking a Lead Insights Business Partner to guide a high-profile insights function. You will translate customer, market, and performance data into strategic recommendations for senior leadership and drive decisions across brand, communications, retail and customer experience.

The ideal candidate will bring strong leadership in consumer insights, stakeholder management, and storytelling, with a track record of partnering with senior

Qualifications

• Experience leading consumer insights or market research teams.
• Proven ability to partner with senior stakeholders and influence decisions.
• Strong communication and presentation skills.
• Experience in large consumer-facing businesses is desirable.

Responsibilities

• Lead insight strategy across marketing, brand and customer experience.
• Translate customer, market and performance data into actionable recommendations.
• Develop frameworks for brand tracking and marketing measurement.
• Manage agency partnerships and drive the transformation of the insights function.
• Lead a team of insight professionals to deliver compelling storytelling that drives commercial outcomes.

Skills

Leadership

Stakeholder management

Brand tracking

Marketing measurement

Team leadership

Storytelling

Job description

This leadership opportunity offers the chance to guide a high-profile insights function through a period of transformation, driving strategic decision-making across brand, communications, retail, and customer experience. The role provides a platform to influence senior leaders, modernize ways of working, and build a best-in-class insight capability. The client is investing significantly in data, analytics, and customer insight as part of a broader business transformation, with a strong focus on understanding customer behavior and improving commercial performance.

As Lead Insights Business Partner, the successful candidate will serve as the senior insight adviser to marketing and business leadership, translating customer, market, and performance data into actionable recommendations. Responsibilities include leading insight strategy across various business areas, acting as a trusted strategic partner to senior stakeholders, developing frameworks for brand tracking and marketing measurement, and integrating market research with analytics to deliver a holistic view of customer behavior. The role also involves managing agency partnerships, driving the transformation of the insights function, and leading a team of insight professionals to deliver compelling storytelling that drives commercial outcomes.

The ideal candidate will have strong leadership experience in consumer insights, customer insight, or market research, with a proven ability to partner with senior stakeholders and influence strategic business decisions. A deep understanding of consumer behavior, brand performance, and marketing effectiveness is essential, along with experience leading teams through change and transformation. Strong stakeholder management, communication, and presentation skills are required, and experience within large consumer-facing businesses is highly desirable. This position offers hybrid working, significant visibility across senior leadership teams, and the opportunity to shape the future of an evolving insights function.