Lead Generation Specialist

Linney; Mansfield; On-site; GBP 28,000 - 44,000; Full time

Job summary

Linney in Mansfield, United Kingdom, is seeking a Lead Generation Specialist to drive new business across our multichannel marketing services. You will build a high-quality pipeline by identifying and engaging decision-makers through phone, email, LinkedIn and other channels, collaborating with sales and SME teams to qualify opportunities.

The role requires proactive outreach, strong CRM use, excellent communication, and the ability to work independently, with a data-driven mindset to improve

Qualifications

• Proven experience in lead generation, business development or outbound sales.
• Strong understanding of marketing, digital, ecommerce or business service environments.
• Excellent communication and relationship-building skills.
• Confidence to engage with decision-makers.
• Excellent CRM skills.
• Exceptional attention to detail.
• Ability to work independently.

Responsibilities

• Execute lead generation strategies to identify new business opportunities across marketing, digital, creative and operational service areas.
• Target prospective clients through phone, email, LinkedIn and other channels.
• Identify key stakeholders and decision-makers, building a healthy sales pipeline.
• Analyse data to improve conversion rates and hand over qualified opportunities to sales teams.

Skills

Lead generation

Business development

Outbound sales

CRM skills

Communication

Attention to detail

Independent worker

Tools

HubSpot

Salesforce

Job description

Lead Generation Specialist

Linney is a world-class, multichannel marketing services business. We are looking to appoint a lead generation specialist who is highly driven and commercially minded to join our sales team and spearhead new opportunities.

This is an exciting opportunity to help grow new business across a diverse range of services in our leading multichannel marketing business. The successful candidate will play a pivotal role in connecting organisations with solutions that help them attract customers, improve performance, streamline operations and achieve sustainable growth across multiple disciplines.

The successful candidate will be responsible for building a high-quality pipeline of opportunities, engaging decision-makers across multiple sectors and working closely with our sales team and SMEs to identify and generate prospects.

We are looking for someone who can proactively identify, engage, and qualify organisations that would benefit from our broad range of marketing, creative, digital, and operational services. They will be highly driven and ambitious, curious and commercially minded, confident, resilient and data-focused. Comfortable with challenging prospects and asking insightful questions, they will need to be personable and relationship-oriented.

Key responsibilities will include executing lead generation strategies to identify new business opportunities across a range of marketing, digital, creative and operational service areas, and targeting prospective clients through phone, email, LinkedIn and other channels.

They will identify key stakeholders and decision-makers, building a healthy sales pipeline and analysing data to improve conversion rates. Working closely with sales and subject matter experts, they will ensure a seamless handover of qualified opportunities while staying up to date with the latest relevant developments and exceeding agreed monthly targets.

Essential skills and experience

• Proven experience in lead generation, business development or outbound sales
• Strong understanding of marketing, digital, ecommerce or business service environments
• Excellent communication and relationship-building skills
• Confidence to engage with decision-makers
• Excellent CRM skills
• Exceptional attention to detail
• Ability to work independently

Desirable skills and experience

• Experience generating opportunities for marketing, creative, digital, and ecommerce services
• Understanding of ecommerce platforms, online retail and customer acquisition strategies
• Knowledge of SEO, GEO and digital marketing techniques
• Experience working with 3PL, fulfilment, logistics or operational service providers
• Experience using CRM platforms such as HubSpot, Salesforce or similar
• Experience using LinkedIn and lead generation tools

Please get in touch if you have any questions about our diversity and inclusion policies, or about accessibility or any accommodations needed during your application process.

We work hard to provide an inspiring environment with opportunity to progress your career. Look at the Our values section on the Linney website to find out more about the Linney culture.

For more information on how we handle your personal data and your rights in relation to it please read our privacy policy at linney.com/privacy.