Lead Digital Marketing Strategist

Rawnet Ltd.; Bracknell; On-site; GBP 40,000 - 80,000; Full time

Job summary

An established industry player is seeking a Lead Digital Marketing Strategist to drive innovative marketing strategies and mentor a talented team. In this role, you will lead impactful campaigns across SEO, paid media, and content while collaborating with clients to enhance their digital strategies. You will thrive in a dynamic environment that values creativity and professional growth. This role offers the opportunity to stay ahead of industry trends and leverage emerging technologies to deliver exceptional results for clients. Join a forward-thinking agency committed to pushing the boundaries of digital marketing.

Benefits

23 days annual leave

Flexible working hours

Vitality private medical insurance

Aviva Pension scheme

Professional development opportunities

Inclusive culture

Qualifications

• Extensive experience in digital marketing with successful campaigns.
• Proven expertise in SEO, paid media, and analytics tools.

Responsibilities

• Lead high-impact digital marketing strategies across various channels.
• Mentor and support a talented team of digital marketing strategists.

Skills

Digital Marketing

SEO

Paid Media

Email Marketing

Content Strategy

Analytics Tools

Communication Skills

Team Leadership

Tools

Google Tag Manager

Google Analytics

ahrefs

Supermetrics

Job description

Salary: Competitive, depending on experience (senior level)
Bonuses: Company-wide and performance-based bonus options available

At Rawnet, we don’t just create digital strategies—we craft meaningful, innovative experiences that help ambitious brands grow and succeed. We work with market leaders across various industries, delivering exceptional results with cutting-edge strategies in SEO, paid media, content, and more. As a forward-thinking agency, we are constantly evolving and pushing the boundaries of digital marketing to stay ahead of the curve.

What you’ll be doing

As the Lead Digital Marketing Strategist, you’ll:

1. Lead high-impact digital marketing strategies across SEO, paid search, paid social, email marketing, content, and more.
2. Mentor and support a talented team of digital marketing strategists—coaching them, championing their development, and creating an environment where they can do their best work.
3. Collaborate with internal teams to create tailored strategies that align with client objectives and generate measurable impact.
4. Track and optimise campaign performance using data to drive continuous improvement.
5. Work closely with clients to provide actionable insights, improve their digital strategies, and enhance their results.
6. Stay ahead of industry trends by leveraging emerging technologies. Drive change through experimentation with innovative digital marketing approaches to ensure Rawnet remains a leader in cutting-edge digital solutions.

You’ll be part of a collaborative strategy team and work closely with specialists across UX, design, development, and project management to deliver client value.

About you

You’ll thrive in this role if you’re a goal-oriented professional with:

1. Extensive experience in digital marketing, with a strong portfolio of successful campaigns, and leading a team of Marketing professionals.
2. A strong understanding of go-to-market strategies, from market insight and proposition development through to multichannel execution.
3. Excellent communication skills—able to collaborate with clients and internal teams, and lead strategic discussions.
4. Proven expertise in SEO, paid media, email marketing, content strategies, and analytics tools.
5. Hands-on experience with tools like Google Tag Manager, Google Analytics, ahrefs, and Supermetrics.
6. A track record of success in delivering measurable results, building strong client relationships, and providing leadership and mentorship to guide your team towards growth and success.

The Perks!

Here’s a quick look at some of the benefits we offer:

1. Holidays: 23 days of annual leave (with 3 days reserved for the Christmas shutdown), plus bank holidays. Birthdays off? Absolutely! After 2 years with us, you’ll receive an extra day off each year, up to a maximum of 5 additional days.
2. Work-Life Balance: Enjoy flexibility in how and when you work, whether it’s at the office, from home, or managing your schedule to suit your lifestyle and personal commitments.
3. Wellbeing: Vitality private medical insurance and Employee Assistance Programme.
4. Financial Benefits: Aviva Pension scheme and more, with enhanced benefits the longer you’re with us.
5. Personal Growth: Opportunities for professional development and knowledge sharing.
6. Inclusive Culture: We are committed to fostering a work environment where everyone has the opportunity to succeed and contribute. We value respect, support, and open communication as key elements of our team culture.

Applying

Once we've received your application, our team will review it carefully and be in touch. If your experience and approach align with the role, we'll invite you to the next stage. This might include one or two interviews, a short task, or an informal chat with the team you'd be working with — particularly if the role includes line management responsibilities.

We're committed to building a team that reflects a variety of backgrounds, perspectives, and talents. So even if you don't tick every single box, we'd still love to hear from you. If there's anything we can do to make the process more accessible or comfortable for you, please reach out to us at [e-mail].

Sam Evans

With over two decades of experience in digital, Sam (aka Sevs) brings a rich heritage in design and build to Rawnet. As the line manager for this position, he is dedicated to mentoring talent and fostering a collaborative environment that encourages professional growth and excellence.

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