Lead - Digital Copywriter

On; Greater London; On-site; GBP 65,000 - 95,000; Full time

Job summary

On is seeking a highly experienced Senior Specialist copywriter to craft stories across on.com. You will partner with Digital, Brand and Product to deliver compelling product copy, brand stories and long-term member communications.

The ideal candidate has deep digital writing skills and a proven track record of driving engagement and conversions. This role emphasizes collaboration across marketing, e-commerce and product teams in a fast-paced environment.

Qualifications

• 7+ years of digital copywriting experience within sportswear, premium or luxury fashion.
• Expert digital writer with a deep understanding of channel best practices (email, PDPs, CRM).
• Strong UX sense with ability to map customer journeys to compelling copy.

Responsibilities

• Elevate digital storytelling by crafting high-converting product copy and brand stories across on.com.
• Translate brand strategies into engaging, through-the-line copy for digital touchpoints.
• Put the user journey first to create intuitive, compelling digital copy that drives conversions.
• Guard the On brand, challenging briefs when needed to maintain quality and premium status.
• Shape and grow On’s member experiences through tailored messaging and loyalty comms.
• Collaborate with PMs, CRM, Digital, Marketing, E-commerce and Brand Management for consistency.
• Refine digital copy formats and guidelines, testing to improve CX and impact.

Skills

Digital copywriting

Storytelling

Brand voice

UX writing

Product copy

CRM copy

Job description

In short
At On, we believe in the power of storytelling. Whether it's celebrating the achievements of our athletes, the passions of our communities, or the innovation behind our products, our stories captivate and inspire. Our Creative Studio is at the heart of it all, shaping stories that leave a lasting impact. We’re looking for a highly experienced copywriter to craft stories through our ecosystem. As a Senior Specialist, you’ll work closely with Digital, Brand and Product to deliver stories across on.com. The ideal candidate is an expert digital writer and storyteller with a deep understanding of channel best practices.

In short
At On, we believe in the power of storytelling. Whether it's celebrating the achievements of our athletes, the passions of our communities, or the innovation behind our products, our stories captivate and inspire. Our Creative Studio is at the heart of it all, shaping stories that leave a lasting impact. We’re looking for a highly experienced copywriter to craft stories through our ecosystem. As a Senior Specialist, you’ll work closely with Digital, Brand and Product to deliver stories across on.com. The ideal candidate is an expert digital writer and storyteller with a deep understanding of channel best practices.

Your mission

• Elevate digital storytelling. Partner with Digital, Brand and Product to create high-converting product copy and brand stories across on.com, including PDPs, CRM and the membership program.
• Turn strategy into compelling copy. Translate high-level brand strategies and creative briefs into engaging, through-the-line copy that drives conversion across the digital customer journey.
• Put the user journey first. Understand how consumers engage with us online, using this insight to create intuitive, compelling digital copy.
• Be a strong brand guardian. Know when to step in, challenge briefs, push back on deadlines and protect the quality and premiumness of On as a brand.
• Build meaningful member experiences. Help shape and grow On’s member ecosystem through tailored messaging, exclusive drops and loyalty comms that build long-term brand affinity.
• Create joined-up digital experiences. Partner closely with PMs, CRM, Digital, Marketing, E-commerce and Brand Management to ensure consistency across digital consumer touchpoints.
• Evolve how we work. Continuously refine digital copy, formats and guidelines — proactively testing and learning to improve the customer experience and impact of the work.

Your story

• 7+ years of digital copywriting experience within sportswear, premium or luxury fashion.
• Deep digital copy expertise, with a track record in crafting copy that’s optimised for email, landing pages, push notifications, PDPs and membership.
• Strong understanding of UX and the customer journey, with the ability to create clear, engaging digital storytelling across the funnel.
• A strong creative point of view, with the confidence to set standards, challenge thinking and push for better work.
• Clear and compelling communicator — you’re able to present ideas, articulate creative rationale and collaborate effectively across multidisciplinary teams.
• Able to make the complex, compelling. Translating product innovation, technical features and performance benefits into clear, human messaging.
• Self-driven and collaborative, taking ownership from brief to delivery and thriving in an environment of healthy challenge.

What We Offer

On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.
On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.