Senior Digital Copywriter: Brand Storytelling & Conversion

ON.com LLC; Greater London; Hybrid; GBP 65,000 - 90,000; Full time

Job summary

On is seeking a Senior Specialist Copywriter to craft stories and product copy across on.com, working with Digital, Brand and Product teams to elevate the brand narrative. You will translate brand strategy into engaging, conversion-focused copy for emails, PDPs, CRM and the member program, with a strong emphasis on UX and the customer journey.

As a brand guardian, you will push for premium quality, collaborate with multidisciplinary teams, and help grow On's member experiences through tailored

Qualifications

• 7+ years of digital copywriting experience within sportswear, premium or luxury fashion.
• Deep digital copy expertise, with a track record in crafting copy that’s optimised for email, landing pages, push notifications, PDPs and membership.
• Strong understanding of UX and the customer journey, with the ability to create clear, engaging digital storytelling across the funnel.
• A strong creative point of view, with the confidence to set standards, challenge thinking and push for better work.
• Clear and compelling communicator - you're able to present ideas, articulate creative rationale and collaborate effectively across multidisciplinary teams.
• Able to make the complex, compelling. Translating product innovation, technical features and performance benefits into clear, human messaging.
• Self-driven and collaborative, taking ownership from brief to delivery and thriving in an environment of healthy challenge.

Responsibilities

• Elevate digital storytelling. Partner with Digital, Brand and Product to create high-converting product copy and brand stories across on.com, including PDPs, CRM and the membership program.
• Turn strategy into compelling copy. Translate high-level brand strategies and creative briefs into engaging, through-the-line copy that drives conversion across the digital customer journey.
• Put the user journey first. Understand how consumers engage with us online, using this insight to create intuitive, compelling digital copy.
• Be a strong brand guardian. Know when to step in, challenge briefs, push back on deadlines and protect the quality and premiumness of On as a brand.
• Build meaningful member experiences. Help shape and grow On's member ecosystem through tailored messaging, exclusive drops and loyalty comms that build long-term brand affinity.
• Create joined-up digital experiences. Partner closely with PMs, CRM, Digital, Marketing, E-commerce and Brand Management to ensure consistency across digital consumer touchpoints.
• Evolve how we work. Continuously refine digital copy, formats and guidelines - proactively testing and learning to improve the customer experience and impact of the work.

Skills

Digital copywriting

Brand storytelling

UX understanding

Cross-functional collaboration

Creative writing

Job description

On is seeking a Senior Specialist Copywriter to craft stories and product copy across on.com, working with Digital, Brand and Product teams to elevate the brand narrative. You will translate brand strategy into engaging, conversion-focused copy for emails, PDPs, CRM and the member program, with a strong emphasis on UX and the customer journey.

As a brand guardian, you will push for premium quality, collaborate with multidisciplinary teams, and help grow On's member experiences through tailored