Senior Lead Copywriter, Apparel

On; Greater London; On-site; GBP 90,000 - 120,000; Full time

Job summary

On's Creative Studio is seeking a highly experienced storyteller to craft copy and concept industry-leading campaigns across global brands.

As Senior Copy Lead, you'll collaborate with Creative Directors and Art Directors to deliver distinctive voice and bold ideas, across channels and formats.

You will guide teams, navigate fast-paced timelines, and shape campaigns that connect with sports culture worldwide.

Qualifications

• Extensive experience crafting campaigns across global channels.
• Proven ability to lead creative teams and present ideas clearly.
• Deep understanding of sports culture and consumer storytelling.
• Experience with ATL/brand marketing is preferred.

Responsibilities

• Partner with Art Directors to concept and execute campaigns across channels.
• Present creative ideas based on strategy, sports insights, and trends.
• Deliver concepts, films, OOH, and 360 campaigns with craft on tight timelines.
• Uphold On's distinctive voice and lead diverse sports campaigns with bold concepts.
• Lead multiple high-priority campaigns and make decisions in fast-paced settings.

Skills

Storytelling

Copywriting

Team Leadership

Campaign Concepting

Sports Culture

Education

Bachelor's degree in Marketing/Communications

Tools

Adobe Creative Suite

Job description

In short:
At On, we believe in the power of storytelling. Whether it's celebrating the achievements of our athletes, the passions of our communities, or the innovation behind our products - our stories captivate and inspire. Our Creative Studio is at the heart of it all, shaping campaigns that leave a lasting impact.
We're looking for a highly experienced storyteller to craft copy and to concept industry-leading creative across our global campaigns. As Senior Copy Lead, you'll work closely with Creative Directors and Art Directors to deliver impactful concepts and stories across channels. The ideal candidate is an expert conceptual storyteller with a deep understanding of channel best practices, a strong connection to sports culture, and leadership experience.
You strive for creative excellence in every brief, and thrive in a fast-paced environment. You enter the creative process with foresight, identifying potential issues before they arise. You have a love of craft, and immerse yourself in global subcultures. You confidently navigate the creative journey from beginning to end: from strategic foundations, moving through significant conceptual development and production, and culminating in the final rollout.
The Senior Copy Lead will report to the Head of Creative in the Creative Studio.

Your Mission:

• Partner with Art Directors to concept and execute innovative campaigns across all channels, bringing big ideas to life from briefs big and small
• Confidently and articulately present creative ideas based on strategy, deep sports insights, and cultural trends
• Deliver concepts, films, OOH, and 360 campaigns with obsessive craft on ambitious timelines
• Uphold and evolve On's distinctive voice, ensuring it remains fearless, unconventional, and authentic. Lead creative across our diverse sports categories to success, fostering a sense of bravery and dedication within your team. Ensure they are motivated, inspired, and consistently delivering bold, original, and inventive concepts alongside distinctive tones of voice for campaigns and projects
• Manage multiple high-priority campaigns simultaneously, making sound creative decisions independently in a fast-paced environment
• Exemplify leadership in creative, championing the On Spirits, and actively contributing to company culture and event

Your Story:

• A dynamic, experienced copywriter as a creative championing big ideas on global ATL advertising and/or marketing campaigns (Ideally with a Fashion focus) brand side or at an agency
• A passionate storyteller with a portfolio spanning film scripts, manifestos, OOH, and disruptive activations.
• Deep understanding of sports culture, performance storytelling, and the unique dynamics of building emotionally resonant campaigns across diverse athletic categories
• Deep understanding of global digital user journeys and how to leverage touchpoints across the entire consumer journey to drive meaningful action
• Experience challenging the status quo and navigating complex stakeholder environments to deliver cultural and commercial results
• Comfortable leading high-impact initiatives that significantly influence the business and brand trajectory.
• You know how to lead and inspire within your team, identify underlying issues and root causes, and proactively seek solutions to problems
• You have a deep love for, and experience in, culture, fashion, and performance sports

Meet the Team:

Our team is responsible for bringing the brand's stories to life. Whether it's a campaign, a creative stunt, a documentary, or product shots, we make sure everything reflects On's identity and connects with our audience. Think of us as the bridge between creative ideas and the final content people see worldwide. If you're bursting with original ideas and have the drive and experience to see them realized, this is the team for you.