Lead - Digital Copywriter

ON RUNNING; Greater London; On-site; GBP 70,000 - 95,000; Full time

Job summary

On RUNNING is seeking a Senior Specialist copywriter to craft storytelling across our digital ecosystem. You will work with Digital, Brand and Product to deliver engaging narratives for on.com and other channels.

The ideal candidate has 7+ years of digital copywriting in premium fashion or sportswear, with a strong UX sense and the ability to translate product innovation into human messaging. Collaboration and creativity are essential in this role.

Qualifications

• 7+ years of digital copywriting in sportswear or premium fashion.
• Proven ability to craft copy for email, landing pages, push notifications, PDPs and memberships.
• Strong understanding of UX and customer journey mapping.
• Creative thinker with ability to set standards and push for better work.
• Clear communicator, able to present ideas and collaborate with multidisciplinary teams.
• Translate product innovations into clear, human messaging.
• Self-driven, collaborative, ownership from brief to delivery.

Responsibilities

• Craft stories across On's ecosystem for on.com.
• Collaborate with Digital, Brand and Product to deliver stories.
• Translate product innovations into clear, human messaging for digital channels.
• Lead copy strategy for emails, PDPs, landing pages, and push notifications.

Skills

Digital copywriting

Storytelling

Sportswear industry knowledge

Email copywriting

Landing pages

UX understanding

Cross-functional collaboration

Job description

In short

At On, we believe in the power of storytelling. Whether it's celebrating the achievements of our athletes, the passions of our communities, or the innovation behind our products, our stories captivate and inspire. Our Creative Studio is at the heart of it all, shaping stories that leave a lasting impact. We're looking for a highly experienced copywriter to craft stories through our ecosystem. As a Senior Specialist, you'll work closely with Digital, Brand and Product to deliver stories across on.com. The ideal candidate is an expert digital writer and storyteller with a deep understanding of channel best practices.

Your story

• 7+ years of digital copywriting experience within sportswear, premium or luxury fashion.
• Deep digital copy expertise, with a track record in crafting copy that's optimised for email, landing pages, push notifications, PDPs and membership.
• Strong understanding of UX and the customer journey, with the ability to create clear, engaging digital storytelling across the funnel.
• A strong creative point of view, with the confidence to set standards, challenge thinking and push for better work.
• Clear and compelling communicator - you're able to present ideas, articulate creative rationale and collaborate effectively across multidisciplinary teams.
• Able to make the complex, compelling. Translating product innovation, technical features and performance benefits into clear, human messaging.
• Self-driven and collaborative, taking ownership from brief to delivery and thriving in an environment of healthy challenge.