Senior Lead Copywriter, Apparel

ON RUNNING; Greater London; On-site; GBP 70,000 - 100,000; Full time

Job summary

ON RUNNING is seeking a Senior Copy Lead to craft copy and concept industry-leading creative across global campaigns. You will work closely with Creative Directors and Art Directors to deliver big ideas, anchored in sports culture and performance storytelling.

The role emphasizes strategic foundations, deep creative leadership, and the ability to navigate complex stakeholder environments to deliver culturally impactful campaigns across channels.

Qualifications

• A dynamic, experienced copywriter as a creative championing big ideas on global ATL advertising and/or marketing campaigns.
• A portfolio spanning film scripts, manifestos, OOH, and disruptive activations.
• Deep understanding of sports culture, performance storytelling, and emotionally resonant campaigns across athletic categories.
• Deep understanding of global digital journeys and how to leverage touchpoints to drive action.
• Experience challenging the status quo with complex stakeholder environments to deliver results.
• Comfortable leading high-impact initiatives that influence business and brand trajectory.
• You lead and inspire within your team, identify root causes, and proactively seek solutions.
• You have a deep love for culture, fashion, and performance sports.

Responsibilities

• Lead copy development and concepting for global campaigns across channels.
• Collaborate with Creative Directors and Art Directors to deliver impactful stories.
• Guide campaigns from strategic foundations through production to rollout.
• Shape industry-leading creative with a strong sports culture connection.
• Navigate stakeholder input to balance cultural and commercial goals.

Skills

Global advertising

ATL campaigns

OOH scriptwriting

Film scripts

Culture & fashion knowledge

Leadership

Stakeholder management

Creative storytelling

Job description

In short
At On, we believe in the power of storytelling. Whether it's celebrating the achievements of our athletes, the passions of our communities, or the innovation behind our products - our stories captivate and inspire. Our Creative Studio is at the heart of it all, shaping campaigns that leave a lasting impact. We're looking for a highly experienced storyteller to craft copy and to concept industry-leading creative across our global campaigns. As Senior Copy Lead, you'll work closely with Creative Directors and Art Directors to deliver impactful concepts and stories across channels. The ideal candidate is an expert conceptual storyteller with a deep understanding of channel best practices, a strong connection to sports culture, and leadership experience. You strive for creative excellence in every brief, and thrive in a fast-paced environment. You enter the creative process with foresight, identifying potential issues before they arise. You have a love of craft, and immerse yourself in global subcultures. You confidently navigate the creative journey from beginning to end: from strategic foundations, moving through significant conceptual development and production, and culminating in the final rollout.

The Senior Lead Copy will report to the Head of Creative in the Creative Studio.

Your story

• A dynamic, experienced copywriter as a creative championing big ideas on global ATL advertising and/or marketing campaigns (Ideally with a Fashion focus) brand side or at an agency
• A passionate storyteller with a portfolio spanning film scripts, manifestos, OOH, and disruptive activations.
• Deep understanding of sports culture, performance storytelling, and the unique dynamics of building emotionally resonant campaigns across diverse athletic categories
• Deep understanding of global digital user journeys and how to leverage touchpoints across the entire consumer journey to drive meaningful action
• Experience challenging the status quo and navigating complex stakeholder environments to deliver cultural and commercial results
• Comfortable leading high-impact initiatives that significantly influence the business and brand trajectory.
• You know how to lead and inspire within your team, identify underlying issues and root causes, and proactively seek solutions to problems
• You have a deep love for, and experience in, culture, fashion, and performance sports