Creative Copywriter

FOR London Ltd; England; Hybrid; GBP 60,000; Full time

Job summary

A leading global sports brand seeks a Mid-Senior level Creative Copywriter in the United Kingdom to enhance brand storytelling across campaigns, social media, and digital channels. This role requires a bold thinker with excellent copywriting skills and a passion for sports and lifestyle. The ideal candidate should have strong cultural awareness and an impressive portfolio showcasing their work in the digital space. This is a full-time hybrid role with a compensation range of £60k.

Qualifications

• Strong cultural awareness, understanding of Gen Z preferences.
• Experience in digital ecosystems and product storytelling.
• Exceptional copywriting skills demonstrated in a portfolio.

Responsibilities

• Shape the future of brand messaging with creative writing.
• Work on campaigns, social media, and digital commerce.
• Collaborate with the VP and creative teams.

Skills

Cultural awareness

Digital storytelling

Bold idea generation

Copywriting

Interest in sports and lifestyle

Job description

Creative Copywriter – FOR London Ltd.

Base pay range: £60k. Hybrid: 3 days on site, 2 days WFH.

Do you love fashion, sport and activewear? If you are brave, bold and courageous, this role could be right for you. We are looking for a seasoned Creative Copywriter to shape the future for one of the world's most iconic sports, outdoor, and lifestyle brands.

You will work closely with the VP and an ambitious creative and production team to build ideas that are culturally fluent, emotionally charged and commercially smart. Your work will span campaigns, social, digital and commerce, bridging brand storytelling with creative selling. It is all about big thinking, sharp writing and knowing when to break the rules. There is a brand evolution at play and a huge push toward the 2028 Olympics, which you will help shape.

• Show strong cultural awareness and a feel for what Gen Z responds to.
• Have experience taking product stories end‑to‑end, especially across digital ecosystems.
• Be genuinely interested in movement, sport, style and the people shaping modern active lifestyles.
• Be a strategically minded, ideas‑led Creative who loves coming up with bold ideas to get brands noticed.
• Have a portfolio demonstrating excellent long and short copy and big ideas for sports and lifestyle.
• Have exceptional taste, level+ on the pulse within sports marketing and lifestyle brands.
• Understand how to effectively take product storytelling TTL with an emphasis on digital touchpoints.

Please send your portfolio to [e-mail] stating your full name + REF: P1138 in the subject line.

Due to predicted high volumes we will not be able to respond individually. If your application is successful, you will be contacted prior to Friday 9th January. Please keep an eye on our posts on LinkedIn, Instagram and others to stay informed about future roles.

Seniority level: Mid‑Senior level. Employment type: Full‑time. Job function: Writing/Editing. Industries: Design Services.