Lead Digital Analyst - Hybrid Data & Growth Insights

Hearst; Greater London; On-site; GBP 55,000 - 65,000; Full time

Benefits offered by this job

Flexible Fridays

House of Hearst office in London

Wellbeing resources

Job summary

Hearst UK is seeking a Lead Digital Analyst to own measurement across websites, apps and platforms. You will ensure data accuracy, structure, and actionable insights while reporting to the Head of Digital Analytics. You will manage one analyst and collaborate with teams across brands, functions and global colleagues.

The role requires strong tagging, GA4, SQL and dashboard skills, with an emphasis on data storytelling and stakeholder influence. Based in London with in‑office Fridays.

Qualifications

• Extensive hands‑on experience with GTM and analytics tag implementation.
• Strong GA4 knowledge across web and app analytics.
• Very good SQL skills with BigQuery and Google Cloud Platform.

Responsibilities

• Own tracking across sites and apps, implementing in GTM and GA4.
• Lead reporting for onboarding, newsletters, registrations and journeys.
• Build and maintain dashboards with Looker / Looker Studio including e‑commerce dashboards.
• Write and optimise SQL in BigQuery to create tables and schedule queries.
• Analyse data across sources and present insights to non‑technical audiences.
• Line manage one digital analyst and mentor the team.
• Collaborate with global teams and promote responsible AI use.

Skills

Google Tag Manager

GA4

SQL

BigQuery

Looker Studio

Looker

Excel

Google Sheets

Data storytelling

Stakeholder management

Leadership

AI awareness

Tools

Google Tag Manager

GA4

BigQuery

Looker Studio

Looker

Excel

Google Sheets

Google Cloud Platform

Job description

Hearst UK is seeking a Lead Digital Analyst to own measurement across websites, apps and platforms. You will ensure data accuracy, structure, and actionable insights while reporting to the Head of Digital Analytics. You will manage one analyst and collaborate with teams across brands, functions and global colleagues.

The role requires strong tagging, GA4, SQL and dashboard skills, with an emphasis on data storytelling and stakeholder influence. Based in London with in‑office Fridays.