Lead Digital Analyst (12 Month FTC)

Hearst; Greater London; On-site; GBP 55,000 - 65,000; Full time

Benefits offered by this job

Flexible Fridays

House of Hearst office in London

Wellbeing resources

Job summary

Hearst UK is seeking a Lead Digital Analyst to own measurement across websites, apps and platforms. You will ensure data accuracy, structure, and actionable insights while reporting to the Head of Digital Analytics. You will manage one analyst and collaborate with teams across brands, functions and global colleagues.

The role requires strong tagging, GA4, SQL and dashboard skills, with an emphasis on data storytelling and stakeholder influence. Based in London with in‑office Fridays.

Qualifications

• Extensive hands‑on experience with GTM and analytics tag implementation.
• Strong GA4 knowledge across web and app analytics.
• Very good SQL skills with BigQuery and Google Cloud Platform.

Responsibilities

• Own tracking across sites and apps, implementing in GTM and GA4.
• Lead reporting for onboarding, newsletters, registrations and journeys.
• Build and maintain dashboards with Looker / Looker Studio including e‑commerce dashboards.
• Write and optimise SQL in BigQuery to create tables and schedule queries.
• Analyse data across sources and present insights to non‑technical audiences.
• Line manage one digital analyst and mentor the team.
• Collaborate with global teams and promote responsible AI use.

Skills

Google Tag Manager

GA4

SQL

BigQuery

Looker Studio

Looker

Excel

Google Sheets

Data storytelling

Stakeholder management

Leadership

AI awareness

Tools

Google Tag Manager

GA4

BigQuery

Looker Studio

Looker

Excel

Google Sheets

Google Cloud Platform

Job description

We are the UK’s leading premium publisher, home to iconic and influential media brands including Esquire, Men’s & Women’s Health, ELLE, Good Housekeeping, Harper’s Bazaar, Digital Spy, Cosmopolitan, Red and more. At Hearst UK, we don’t just create content – we shape culture.

Our workplace is driven by passion, shaped by authenticity and powered by creativity. We back bold ideas, act with an entrepreneurial mindset and continually evolve to meet the moment – while respecting the legacy that’s brought us here. We believe in each other’s potential and push boundaries together to create meaningful impact, both across the media landscape and in people’s lives.

We’re proud of our heritage – but even more excited about making history.

Hearst UK operates an in‑office policy with flexible Fridays. Our office is based at House of Hearst, 30 Panton Street, St James’s, London, SW1Y 4AJ , where teams collaborate in person and connect across brands and functions.

Salary

£55,000 - £65,000 -Salary is dependent on experience and will be assessed in line with the candidate’s skills, knowledge and relevant expertise.

The Role

As the Lead Digital Analyst, you will be the go‑to expert for how our audiences behave across our websites, apps and platforms, and you will make sure the data behind those insights is accurate, well structured and actionable. Reporting to the Head of Digital Analytics, you will manage one analyst. You will work closely with colleagues across audience growth, customer data, membership, e‑commerce, editorial, brand and analysts and engineers around the world. This is a senior, hands‑on role where your tracking and tagging expertise will shape the quality of data across the whole team.

Main Duties

• Own tracking across our sites and apps, from defining what needs to be measured to implementing it in Google Tag Manager and GA4, either independently or alongside engineers and third‑party partners
• Own the reporting of our key onsite activation points, such as newsletter sign‑ups and registration and membership journeys, and recommend ways to improve performance
• Build and maintain dashboards that bring together multiple data sources, including full ownership of our e‑commerce and search dashboards, using Looker and Looker Studio
• Write and optimise SQL in BigQuery to create new tables, schedule queries and keep our combined datasets reliable and efficient
• Analyse data from a wide range of sources, including web and app behaviour, search, social, advertising, video and e‑commerce, to turn it into clear insights and recommendations for non‑technical audiences
• Line manage and develop one digital analyst, and support the wider team through coaching, review of work and sharing of best practice
• Build strong working relationships with teams across the business and with global colleagues, and champion responsible, efficient use of AI to automate tasks and upskill the team

What We Are Looking For

• Extensive hands‑on experience with Google Tag Manager and analytics tag implementation, with the ability to define tracking requirements and troubleshoot data issues independently
• Strong experience with GA4 and a solid understanding of web and app analytics, ideally across multiple data types such as behavioural, search, social, advertising and e‑commerce data
• Very good SQL skills, with experience of BigQuery and Google Cloud Platform, including creating tables and scheduling queries
• Proven experience building dashboards in Looker or Looker Studio, alongside confident use of Excel and Google Sheets
• Experience managing or mentoring analysts, with the ability to support colleagues at different levels of experience
• Excellent communication and stakeholder management skills, with the ability to explain complex data simply and influence decisions across teams
• A genuine interest in AI and how to use it well: prompting effectively, applying it with appropriate caution and using it to improve efficiency, automate work and develop skills.

Benefits

(Your benefits at Hearst UK are more than just extras—they are tools to help you thrive in every part of life.

Hearst Exclusives - Only for You

• Get adventurous with Good Housekeeping Taste and Beauty Testing Panels - yes, you could be trying the next big thing in beauty, food & drink.
• Snag luxe beauty steals at our legendary office sample sales - score big on top brands without breaking the bank!

Inclusion, Health & Wellbeing: Feel Your Best

• Stay healthy with Specsavers eye care, a company‑funded Health Cash Plan, and access to mental health support.
• Get active and stress‑free with discounted gym memberships and the Cycle to Work scheme.
• Embrace flexibility with a Location Flex and Holiday Exchange to take time when you need it.
• Take time to give back with a Charity Day and access wellbeing resources whenever you need them.
• Join one of our Hearst ERG Groups.

Financial Wellness - Boost Your Budget

• Plan ahead with a generous Workplace Pension, Income Protection, Life Assurance and Season Ticket Loan for easier commuting.
• Make smarter money moves using Salary Finance tools, Financial Wellbeing sessions, and Home Tech benefits to spread costs.
• Treat yourself with major discounts across London plus everyday savings via the HAPI at Hearst app

Hearst UK is deeply committed to using our influential brands to reflect the world we want to live in – one that respects, protects, represents and uplifts the voices and opinions of all people. As a business, we recognise the significant benefits of creativity, collaboration and innovation that comes with diverse teams. Not only is diversifying the voices in our organization the right thing to do, but it also helps us to make powerful and exciting content that can be enjoyed by many more people. This is why we’re working to build a sense of true belonging within our business and foster a culture in which everyone feels heard.