Lead Designer: Shape Global SaaS Brand & High-Impact Campaigns

The Portfolio Group; Manchester; On-site; GBP 45,000 - 60,000; Full time

Job summary

The Portfolio Group is seeking a Lead Designer to join its growing global SaaS business and shape creative across digital channels. This hands-on role offers ownership, high visibility and the chance to influence campaigns for engagement, conversion and growth.

You'll work with marketing, paid media and content teams to craft impactful design across paid social, web, email and landing pages, while evolving brand guidelines and ensuring consistency across markets.

Qualifications

• 5-8 years' commercial graphic/digital design experience, ideally within SaaS, technology, B2B or another performance-led environment.
• A strong portfolio showing creative across multiple digital channels.
• Advanced experience with Adobe Creative Suite - particularly Photoshop, Illustrator and InDesign.
• Experience creating and managing templates in Canva.
• Experience with motion or animation tools such as After Effects would be a bonus.
• Strong understanding of how creative needs to adapt across paid social, organic social, web, email and other digital channels.
• An interest in using AI and emerging creative technology to improve ideas, output and efficiency. Experience with tools such as Runway or Veo would be advantageous.
• The ability to take a brief, challenge it where needed and turn it into creative that delivers.
• Strong communication skills and the confidence to work with stakeholders across marketing and the wider business.
• Excellent organisation and time management, with the ability to manage multiple projects and deadlines at once.
• A good eye for detail and a genuine passion for producing high-quality creative.
• A degree in Graphic Design or a related discipline is desirable, but your portfolio and commercial experience matter more.

Responsibilities

• Own the design process from initial concept through to final delivery across a wide range of digital channels.
• Create engaging creative for paid media, social, email, websites, campaigns, eBooks, presentations, infographics and more.
• Develop creative concepts and campaign ideas that translate across multiple channels and audiences.
• Help shape and evolve global brand guidelines, ensuring the brand remains consistent while allowing creative to flex by channel and market.
• Work closely with digital marketing, paid media, SEO, content and campaign teams to create work that doesn't just look great, but performs.
• Use campaign and performance data to understand what's working and continuously improve creative output.
• Bring motion and animation into campaigns where it adds value, creating more engaging digital experiences.
• Work with external agencies and creative partners where required, maintaining quality and consistency across deliverables.
• Support and provide creative direction to designers working across different regions.
• Keep up to date with emerging design trends, technology and AI tools and identify opportunities to make the creative process faster and smarter.
• Help build a culture of experimentation, where creative ideas are tested, measured and improved.

Skills

Commercial design experience

Portfolio

Strong design portfolio

Communication skills

Education

Degree in Graphic Design

Tools

Adobe Photoshop

Adobe Illustrator

Adobe InDesign

Canva

After Effects

Runway

Veo

Job description

The Portfolio Group is seeking a Lead Designer to join its growing global SaaS business and shape creative across digital channels. This hands-on role offers ownership, high visibility and the chance to influence campaigns for engagement, conversion and growth.

You'll work with marketing, paid media and content teams to craft impactful design across paid social, web, email and landing pages, while evolving brand guidelines and ensuring consistency across markets.