Lead Data Analyst

La Fosse; Greater London; Hybrid; GBP 42,000 - 62,000; Full time

Job summary

La Fosse in London is seeking a standalone Data Analyst for the Loyalty team. You’ll own data extraction from Salesforce Marketing Cloud and relational databases, build the monthly reporting suite, and translate numbers into commercial recommendations that actually get acted on.

You’ll bring strong SQL and Excel, experience analysing customer or loyalty data, and be comfortable building segmentation and CLV models while working autonomously in a fast-paced, collaborative environment.

Qualifications

• Strong SQL and Excel skills for large datasets.
• Experience analysing customer, marketing or transactional data.
• Background in CRM, loyalty or lifecycle marketing analysis.
• Comfort building segmentation, propensity or CLV models.
• Autonomous and able to manage shifting priorities.
• Collaborative, team-first mindset in a fast-paced environment.

Responsibilities

• Extract and shape data from Salesforce Marketing Cloud and relational databases.
• Build the monthly reporting suite and dashboards.
• Turn raw numbers into commercial recommendations that drive action.
• Collaborate with Loyalty Design Authority on new programme concepts.

Skills

SQL

Excel

Data analysis

CRM/loyalty marketing

Segmentation modelling

Propensity/CLV models

Autonomous working

Collaboration

Tools

Salesforce Marketing Cloud

Relational databases

Job description

Ever wanted to sit inside one of the best data teams in London without the politics of a huge corporate structure around it?

We're hiring for a very well-known loyalty and customer engagement business, trusted by some of the world's most recognisable financial services, travel and retail brands to design programmes that build genuine customer commitment. It's the rare kind of place that feels like a boutique agency, backed by serious corporate resource - fast-moving, autonomous, and genuinely fun to work in.

The role

You'll be the standalone Data Analyst for the Loyalty team not one of many, the one. That means real ownership from day one: extracting and shaping data from Salesforce Marketing Cloud and relational databases, building the monthly reporting suite, and turning raw numbers into commercial recommendations that actually get acted on.

You'll get stuck into:

• SQL querying (inner and outer joins - you'll need to be genuinely comfortable here)
• Excel at a high level - pivot tables, formulae, slicing large datasets
• Customer segmentation and propensity modelling
• Lifetime value and uplift analysis
• Helping shape what a brand-new loyalty programme could look like, working directly with a Loyalty Design Authority

Who this is for

This is a "doer" role. You won't have someone checking your work line by line - you'll need to be the kind of analyst who can pick up a brief, run with it, and come back with the answer, not more questions. If you like getting properly lost in the data and enjoy figuring things out yourself, this will suit you well.

It's also a brilliant stepping stone if you're looking to build serious commercial and loyalty analytics experience fast, working alongside peers who love debating the best way to solve a problem.

What you'll bring

• Strong SQL and Excel skills, with experience handling large, complex datasets
• Experience analysing customer, marketing or transactional data
• Background in CRM, loyalty or lifecycle marketing analysis
• Comfort building segmentation, propensity or CLV models
• The confidence to work autonomously and manage shifting priorities
• A collaborative, team-first mindset - this is not a lone-wolf role, even though you'll often be the only analyst in the room

The details

• Hybrid: 2 days per week in the office
• Permanent, full-time