Lead Data Analyst

Daisy Group; Lower Blandford St Mary; On-site; GBP 70,000 - 100,000; Full time

Job summary

O2 Business in the UK is seeking a Lead Data Analyst to drive lead-generation data strategy for the 4Com brand. You’ll oversee data assets and BI products across multiple sites, partnering with Sales and Leadership to maximise commercial output.

You’ll design experiments, optimise processes, and deliver insightful reports to the 4Com board, shaping strategic planning and ensuring delivery of the business strategy across the group.

Qualifications

• Advanced SQL proficiency - ability to query, manipulate and analyse large datasets to support business insights.
• Power BI expertise - building and maintaining dashboards, reports and data models for commercial and operational decision-making.
• Advanced Microsoft Excel skills - including data analysis, modelling, and use of functions such as Power Query and Pivot Tables.
• Ability to manage and prioritise workloads in a fast-paced environment.
• Comfortable making independent, data-led decisions.
• Strong communicator across technical and business audiences.
• Collaborative, with proven stakeholder management capability.
• Highly organised with ability to deliver to tight deadlines.
• Proactive problem-solver with a continuous improvement mindset.
• Working knowledge of Python or R - for advanced data analysis, automation, and statistical modelling.

Responsibilities

• Own data assets, BI products, and database processes underpinning leads and opportunities.
• Configure and optimise internal systems for lead generation campaigns, ensuring data accuracy and robust BI reporting.
• Collaborate with senior leadership to drive value using BI within the 4Com brand.
• Lead data experiments to empower decision-making and improve performance.
• Streamline workflows and optimise processes for efficiency.
• Engage stakeholders to understand requirements and align solutions.
• Extract insights with data science techniques to support strategic decisions.
• Analyse lead data and produce comprehensive reports with the BI team.
• Utilise external vendor data to inform decisions.
• Support integration of acquisitions within the 4Com brand.

Skills

SQL

Power BI

Excel

Python

R

Stakeholder management

Communication

Collaboration

Problem solving

Organization

Tools

Power BI

Excel

Python

R

Job description

Exciting news from us at Daisy: we're re-branding to O2 Business!

Following the merger between Virgin Media O2 Business and Daisy Group last year, we're taking the next step in our journey by announcing our new brand!

As O2 Business, we believe in the wonder of simplicity; the joy of that comes when technology works as it should, with reliability, clarity, and speed.

We're incredibly excited about this next step in our journey and you could be on that journey too.

We're looking for a Lead Data Analyst for Lead Generation, your pivotal role involves propelling the 4Com brand within O2 Business forward through innovative data strategies.

You bear the responsibility of overseeing the data ecosystem across all lead generation channels within the 4Com brand in the O2 Business, with a specific emphasis on Base Sales, intra-group cross-sales, and Acquired customers. By leveraging data insights and fostering process development, you'll wield influence over a team of 100+ colleagues across multiple UK sites and engage with leadership at all levels.

Your innovative data processes will be the guiding force, maximising commercial output in an efficient and productive manner. Additionally, this critical position entails reporting at the 4Com board level, supporting strategic planning and ensuring consistent delivery of the business strategy which is fundamental to the success of group.

Salary: Discussed upon application

Hours of work: Monday to Friday 37.5 hours per week

What You'll Be Doing

• Ownership of Lead Generation data processes: Own all data assets, BI products and database processes which underpin the creation of leads and opportunities for Lead Generation teams within the 4Com brand in the O2 Business (with a focus on Base Sales, intra-group cross sales, and Acquisitions).
• Campaign & BI Enablement: Configure and optimise internal systems (LRS, TMS, Dynamics) to enable effective lead generation campaigns, ensuring data accuracy, robust BI reporting, and end-to-end process alignment.
• Collaborate with Lead Gen and Sales Leaders: Work closely with senior leadership within UC Solutions to drive commercial value using business intelligence (BI) within the 4Com brand. This includes analysing product profitability, customer profitability, and optimising data.
• Data Experimentation: Create and lead data experiments that empower the lead generation department to make informed decisions, ultimately improving overall business performance.
• Process Optimisation: Enhance existing process designs to boost efficiency and effectiveness. Strive to deliver a best-in-class operation by streamlining workflows and maximising output.
• Stakeholder Consultation: Engage with internal stakeholders and colleagues to understand business requirements. Assess the value of proposed solutions and develop process enhancements aligned with internal systems and toolsets.
• Commercial Insights: Leverage your data science skills to extract valuable insights from datasets. Identify trends, patterns, and build predictive models that drive business success.
• Lead Generation Analysis: Confidently interpret and analyse lead generation data. Collaborate with the BI team to create comprehensive reports, ensuring continuous tracking throughout the end-to-end process.
• Third-Party Data Utilisation: Utilise data from external vendors to enhance analytical outputs and inform strategic decisions.
• Acquisitions: Support the integration of acquired businesses within the 4Com brand, ensuring accurate data setup, lead readiness, and alignment into core sales and account management processes.

What We're Looking For

• Advanced SQL proficiency - ability to query, manipulate and analyse large datasets to support business insights
• Power BI expertise - building and maintaining dashboards, reports and data models for commercial and operational decision-making
• Advanced Microsoft Excel skills - including data analysis, modelling, and use of functions such as Power Query and Pivot Tables
• Ability to manage and prioritise workloads in a fast-paced environment
• Comfortable making independent, data-led decisions
• Strong communicator across technical and business audiences
• Collaborative, with proven stakeholder management capability
• Highly organised with ability to deliver to tight deadlines
• Proactive problem-solver with a continuous improvement mindset
• Working knowledge of Python or R - for advanced data analysis, automation, and statistical modelling

What's in it for you

Our ethos is simple: the more you put in, the more you get out.

What we Offer:

• 24 days holiday + bank holidays, with an extra day for each year of service (up to 30 days!
• Referral bonus - bring great people, get rewarded!
• Professional development - training and support to help you grow
• Eye care vouchers and Discounted Gym Membership
• Exclusive Virgin media and O2 deals for you and your family/friends
• Variety of Incentive schemes depending on role

At O2 Business, we're passionate about developing those who drive results and build rewarding careers. As a Lead Data Analyst, this is your chance to make a real impact.