Lead Data Analyst

FDJ UNITED; England; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading gaming operator in the United Kingdom is seeking a Lead Data Analyst to drive data-driven decision-making within the Product Insights team. This role involves conducting deep-dive analyses to influence product development and strategy, mentoring junior analysts, and collaborating with various stakeholders. Ideal candidates will possess experience in analytical projects, strong proficiency in tools like R or SQL, and the ability to communicate complex insights effectively. Join a hybrid work environment focused on innovation and performance enhancement.

Benefits

Hybrid work model

Focus on personal development

Qualifications

• Proven experience leading complex analytical projects influencing product direction.
• Ability to conduct deep-dive analysis to identify performance drivers.
• Experience in appraising business cases and providing data-led recommendations.

Responsibilities

• Drive understanding of performance across the product portfolio.
• Conduct deep-dive analyses to translate findings into actionable recommendations.
• Lead performance reviews and partner with cross-functional teams for data-driven decisions.

Skills

Complex analytical projects

Deep-dive analysis

R, SQL, or Python proficiency

Communication of analytical outcomes

Job description

About the Company

About the Company

At FDJ UNITED, we don't just follow the game, we reinvent it. FDJ UNITED is one of Europe’s leading betting and gaming operators, with a vast portfolio of iconic brands and a reputation for technological excellence. With more than 5,000 employees and a presence in around fifteen regulated markets, the Group offers a diversified, responsible range of games, both under exclusive rights and open to competition. We set new standards, proving that entertainment and safety can go hand in hand. Here, you’ll work alongside a team of passionate individuals dedicated to delivering the best and safest entertaining experiences for our customers every day. We’re looking for bold people who are eager to succeed and ready to level-up the game. If you thrive on innovation, embrace challenges, and want to make a real impact at all levels, FDJ UNITED is your playing field. Join us in shaping the future of gaming. Are you ready to LEVEL-UP THE GAM

E?

Role

We are looking for a Lead Data Analyst to join our Product Insights team. Product Insights sits within a wider Analytics organisation of over 60 analysts and engineers, and as we continue to grow, we'd love to hear from you. Product Analytics enables insight-driven decision making across Sports, Gaming, Registration, and Player Sustainability. We work with clickstream and transactional data, survey responses, and customer contact data, and run A / B experiments to build a clear, informed understanding of customer journeys, product interactions, and overall product performance.

Responsibilities

• rtunities.By driving a deeper understanding of performance across the portfolio, you will ensure data is at the heart of strategic product
• decisions.You will conduct deep-dive analyses to uncover drivers of performance, customer behaviour, and product outcomes — translating findings into actionable recommendations that influence investment and development p
• riorities.You will appraise business cases and evaluate the projected and realised benefits of new features, campaigns, and market initiatives — ensuring resources are allocated to the highest-value oppo
• rtunities.You will lead regular performance reviews across products and markets, identifying trends, risks, and opportunities, and partnering with Product, UX, and Commercial teams to define n
• ext steps.You will champion measurement excellence, embedding experimentation and AB testing as core practices to validate impact and support evidence-based product
• decisions.You will set analytical best practices across the team, ensuring robust methodologies, consistent documentation, and efficient use of tools
• and code.You will provide guidance, peer review, and coaching for more junior analysts — fostering an environment of collaboration, learning, and continuous im
• provement.You will collaborate with cross-functional stakeholders — including Business Owners, Product Managers, Engineering, and regional teams — ensuring insight and strategy are aligned across de
• partments.As a senior member of the team, you will mentor analysts, share expertise, and support the Analytics Manager in shaping and delivering the wider Analytics Product strategy, while keeping abreast of emerging trends in analytics, gaming, and the competitive
• landscape.Ensure that you adhere to the Governance, Risk & Compliance (GRC) obligations for
• your role.Identify and raise any non-compliance incidents promptly to your lin
• e manager.Challenge processes, policies and projects that will negatively impact compliance within
• the Group.Complete all mandatory compliance training assign
• ed to you.Reach out to the Compliance Teams if unsure of any of your compliance obligations or the requirements ar
• e unclear.

Qualifications

• Proven experience leading complex analytical projects that have influenced product direction, investment decisions, or ma
• rket launches.Demonstrated ability to conduct deep-dive analysis across multiple data sources to identify drivers of performance and custo
• mer behaviour.Experience in appraising business cases, forecasting and evaluating benefit realisation, and providing data-led recommendations that shape strateg
• ic priorities.Skilled in delivering descriptive, diagnostic, analytics using R, SQL, or Pyth
• on or similar.Strong understanding of experimentation and AB testing, using results to guide evidence-based product
• optimisation.Ability to communicate complex analytical outcomes clearly, both verbally and visually, using compelling storytelling and data visualisati
• on techniques.Experience in leading or mentoring analysts, driving best practices in coding, methodology, and stakehold
• er engagement.Track record of improving analytical efficiency through code optimisation, automation, and refined wa
• ys of working.Comfortable engaging senior stakeholders across multiple departments, aligning diverse perspectives towards shared b
• usiness goals.Aware of gaming and digital product trends, with curiosity to stay ahead of new technologies, methodologies, and indu
• stry insights.Designed and delivered automated dashboards that monitor key product and portfolio performance metrics, enabling stakeholders to track outcomes and make timely, data-dri
• ven decisions.Familiarity with AI Assistants and Prompts to automate rep

etitive tasks.

Our Way Of Working

Our world is hybrid. A career is not a sprint. It’s a marathon. One of the perks of joining us is that we value you as a person first. Our hybrid world allows you to focus on your goals and responsibilities and lets you self-organise to improve your deliveries and get the work don e in your own way.

Application Process

We believe talent knows no boundaries. Our hiring process focuses solely on your skills, experience, and potential to contribute to our team. We welcome applicants from all backgrounds and evaluate each candidate based on merit, regardless of personal characteristics as the age, gender, origin, religion, sexual orientation, neurodi

versity or disability.

Equal Opportunity Statement

We are committed to diversity and inclusivity.