Lead Content Strategist (Contract) – Enterprise Digital Experience

twentysix; Greater London; Hybrid; GBP 90,000 - 120,000; Full time

Job summary

VML Enterprise Solutions in London is seeking a Lead Content Strategist to join our Experience Team, shaping the future content ecosystem across client digital platforms.

You’ll work with UX, UI, Service Design, Product, SEO, Development and client stakeholders to define scalable content models, Tone of Voice, and governance across a composable CMS. This contractual role offers hybrid working in London.

Qualifications

• Significant proven experience in Content Strategy within complex enterprise digital environments.
• Experience developing enterprise-level content strategies, governance models, and scalable ecosystems.
• Proven experience with structured content, content modelling, modular content approaches, and composable CMS.
• Strong understanding of how content strategy intersects with UX, SEO, accessibility, design systems, and digital product delivery.
• Strong portfolio or examples of strategic content work across complex digital ecosystems is essential.

Responsibilities

• Define and champion a clear enterprise content strategy aligned to customer needs, business objectives, and our client’s wider digital experience vision.
• Lead the development of scalable content frameworks, governance models, workflows, and operational approaches across the digital ecosystem.
• Develop comprehensive Tone of Voice Guidelines that support consistency across brands, products, services, and customer touchpoints.
• Conduct content audits, gap analyses, competitor reviews, and ecosystem assessments to identify strategic opportunities and priorities.
• Collaborate with UX, Service Design, and Product teams to ensure content strategy is fully integrated into wider customer journey and experience design initiatives.
• Support the definition of scalable and future-ready content operations approaches within a composable architecture environment.
• Lead the definition of content models and structured content approaches that support composable CMS and multi-channel delivery ecosystems.
• Help establish composable-ready content and design principles to support flexibility, scalability, reuse, governance, and omnichannel delivery.
• Collaborate with technical and architecture teams to align content structures with platform capabilities and implementation approaches.
• Define reusable content patterns, taxonomy approaches, metadata considerations, and modular content structures.
• Support the alignment of content strategy with design systems, component thinking, and scalable digital experience frameworks.
• Ensure content approaches support accessibility, localisation, SEO, personalisation, and future platform evolution.
• Act as a strategic content lead across multidisciplinary teams including UX, UI, Service Design, Product, SEO, Analytics, Development, and client stakeholders.
• Facilitate workshops, working sessions, and stakeholder alignment activities around content strategy, governance, and customer experience.
• Translate complex business, operational, and technical requirements into actionable content recommendations and frameworks.
• Present strategic thinking, recommendations, and rationale clearly and confidently to both delivery teams and senior stakeholders.
• Help establish content best practices, governance standards, and scalable ways of working across the programme.

Skills

Content Strategy

Enterprise Content Strategy

Content Modelling

Tone of Voice Guidelines

Structured Content

Composable CMS

Content Governance

Workshop Facilitation

Stakeholder Management

Multidisciplinary Collaboration

Job description

VML Enterprise Solutions in London is seeking a Lead Content Strategist to join our Experience Team, shaping the future content ecosystem across client digital platforms.

You’ll work with UX, UI, Service Design, Product, SEO, Development and client stakeholders to define scalable content models, Tone of Voice, and governance across a composable CMS. This contractual role offers hybrid working in London.