Lead - Brand 3

3502 Servicios Internacionales De Atencion Al Cliente, Limitada; Greater London; Sur place; GBP 120 000 - 180 000; Plein temps

Résumé du poste

Genpact is at a pivotal moment as it accelerates its ambition to become a global leader in Agentic Operations. The AVP, Search & AI Discoverability will own SEO, AEO, GEO, LLM and social search as a single connected discipline for Genpact.

You will set the strategy, own the technical standards, oversee the discoverability tech stack, and build the measurement system that tells the business whether we are winning.

Description du poste

Lead - Brand

Ready to turn bold ideas into real-world impact?

At Genpact, we don't just adapt to change, we lead it. AI and digital innovation are transforming the way businesses work, and we're at the forefront of it. Genpact's AI Gigafactory , our industry-first accelerator, exemplifies how we scale advanced technology solutions to help global enterprises work smarter, grow faster, and transform at scale. Whether tackling complex challenges through large-scale models or agentic AI , our breakthrough solutions tackle companies' most complex challenges.

If you thrive in a fast-moving, innovation-driven environment, love building and deploying cutting-edge AI solutions, and want to push the boundaries of what's possible, this is your moment.

Genpact (NYSE: G) is an agentic and advanced technology solutions company. We leverage process intelligence and artificial intelligence to deliver measurable outcomes. With a strong partner ecosystem and decades of client trust, we provide innovative solutions that transform how businesses run. Powered by a team with an active learning mindset and client centricity at its core, we deliver lasting value for the world's leading enterprises.

Get to know us at genpact.com and on LinkedIn , YouTube , X , and Facebook .

Job Description

Genpact is at a pivotal moment, accelerating its ambition to become a global leader in Agentic Operations. How we are found - and whether we are cited, summarized and recommended - is being rewritten in front of us.

We are building a Discoverability Centre of Excellence to own that shift. This role is its technical engine. Spanning Genpact.com and adjacent surfaces, the AVP, Search & AI Discoverability will own SEO, AEO, GEO, LLM and social search as a single connected discipline for Genpact. You will set the strategy, own the technical standards, oversee the discoverability tech stack, and build the measurement system that tells the business whether we are winning.

This is a senior, hands-on leadership role for someone who can operate credibly at executive level, guide cross-functional strategy, and still get into the likes of schema and structured data themselves.

Responsibilities

Integrated search strategy

Own the strategy for SEO, AEO, GEO, and LLM search across Genpact.com and adjacent owned and influenceable surfaces, as one connected discipline.

Partner with Head of Web and other channel leads (social, PR, Comms etc.) on cross-platform implementation.

Translate a fast-moving external landscape into a clear, prioritized Genpact roadmap to measurably move the needle on brand visibility.

Be the internal authority on AI search developments and best practice, LLM citation patterns, and the emerging role of social, video, and other platforms influencing discoverability.

Own the technical chapter of the Genpact Discoverability Playbook and drive its adoption across Marketing

Brief senior leadership on strategy, performance, and trade-offs, and build the business cases for future investment.

Technical standards and machine readability

Partner with the Head of Web to define and govern on-site standards for schema and structured data, entity clarity, IA and taxonomy, internal linking, canonical content hubs, and technical retrievability for AI systems.

Define the discoverability requirements placed on Genpact.com templates, components and publishing workflows, and partner with the Head of Web to get them implemented, embedded in the platform roadmap, and held to over time.

Own Genpact's entity and knowledge-graph footprint. Partner with peers in Content Activation and PR & Comms on Wikipedia and Wikidata presence, third-party citations, structured company data and executive visibility.

Lead due diligence for technical discoverability in enterprise change e.g. M&A activity, site integrations, brand transitions, domain and platform migrations.

Maintain a practical understanding of how retrieval, grounding and citation selection work across major AI platforms, translating it into Genpact's optimization roadmap.

Search intelligence, measurement and MarTech

Own the prompt universe: the strategic framework, alignment to Genpact's GTM priorities, buyer personas, competitive benchmarking, and prompt validation.

Oversee the discoverability tech stack including BrightEdge, Adobe LLM Optimizer, Meltwater GenAI Lens, Jasper, and successor platforms. Own the roadmap, vendor management, and business requirements, partnering with Martech & Channel Operations for implementation.

Support creation and rollout of Genpact's AI visibility scorecard, as the definitive measure of Genpact's share of answer, citation frequency, topic authority and search performance. Establish the analytical rhythm that turns monitoring into action.

Partner with Marketing Operations to integrate discoverability data into the wider marketing data estate, so AI visibility can be reported alongside, and correlated with, broader brand to demand measures.

Leadership and influence

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