Lead - Brand 3

BrightClaim; Greater London; On-site; GBP 120,000 - 150,000; Full time

Job summary

Genpact, a global leader in AI-powered operations, is seeking a high‑impact Lead - Brand to shape how we are found online. You will own the strategy, governance, and execution of search across Genpact.com and related surfaces, aligning with GTM priorities and executive expectations.

You will lead a small specialist team, define technical standards for schema and retrieval, and partner across marketing to translate performance data into strategic recommendations that lift brand visibility and

Qualifications

• Experience leading a search discipline for a major corporate.
• Hands-on technical SEO expertise for AI retrievability.
• Ownership of AEO and GEO programs with measurable impact.
• Strong command of enterprise search and AI visibility platforms.
• Familiarity with HTML and CMS environments (AEM preferred).
• Analytical mindset and scorecard experience.
• Executive presence and stakeholder management.
• Comfort with ambiguity in a developing discipline.

Responsibilities

• Own the integrated search strategy for SEO, AEO, GEO, and LLM across Genpact.com and related surfaces.
• Partner with Head of Web and channel leads on cross-platform implementation.
• Translate external developments into a Genpact roadmap to improve brand visibility.
• Define technical standards for schema, taxonomy, and retrieval; drive adoption.
• Lead discovery of AI search developments and best practices; build measurement systems.
• Lead a small team while remaining hands-on in critical technical work.

Skills

Search marketing

Technical SEO

HTML

CMS

Executive presence

Stakeholder management

Analytics

AI visibility platforms

Education

Bachelor’s degree in Business/Marketing/Communications

Tools

BrightEdge

Conductor

Semrush

Ahrefs

Adobe

Airops/Profound

Job description

Lead - Brand

Ready to turn bold ideas into real-world impact? At Genpact, we don’t just adapt to change, we lead it. AI and digital innovation are transforming the way businesses work, and we’re at the forefront of it. Genpact’s AI Gigafactory, our industry-first accelerator, exemplifies how we scale advanced technology solutions to help global enterprises work smarter, grow faster, and transform at scale. Whether tackling complex challenges through large-scale models or agentic AI, our breakthrough solutions tackle companies’ most complex challenges. If you thrive in a fast-moving, innovation-driven environment, love building and deploying cutting-edge AI solutions, and want to push the boundaries of what’s possible, this is your moment. Genpact (NYSE: G) is an agentic and advanced technology solutions company. We leverage process intelligence and artificial intelligence to deliver measurable outcomes. With a strong partner ecosystem and decades of client trust, we provide innovative solutions that transform how businesses run. Powered by a team with an active learning mindset and client centricity at its core, we deliver lasting value for the world’s leading enterprises. Get to know us at genpact.com and on LinkedIn, YouTube, X, and Facebook.

Job Description

Genpact is at a pivotal moment, accelerating its ambition to become a global leader in Agentic Operations. How we are found - and whether we are cited, summarized and recommended - is being rewritten in front of us.

We are building a Discoverability Centre of Excellence to own that shift. This role is its technical engine. Spanning Genpact.com and adjacent surfaces, the AVP, Search & AI Discoverability will own SEO, AEO, GEO, LLM and social search as a single connected discipline for Genpact. You will set the strategy, own the technical standards, oversee the discoverability tech stack, and build the measurement system that tells the business whether we are winning.

This is a senior, hands‑on leadership role for someone who can operate credibly at executive level, guide cross‑functional strategy, and still get into the likes of schema and structured data themselves.

Responsibilities

Integrated search strategy

• Own the strategy for SEO, AEO, GEO, and LLM search across Genpact.com and adjacent owned and influenceable surfaces, as one connected discipline.
• Partner with Head of Web and other channel leads (social, PR, Comms etc.) on cross-platform implementation.
• Translate a fast-moving external landscape into a clear, prioritized Genpact roadmap to measurably move the needle on brand visibility.
• Be the internal authority on AI search developments and best practice, LLM citation patterns, and the emerging role of social, video, and other platforms influencing discoverability.
• Own the technical chapter of the Genpact Discoverability Playbook and drive its adoption across Marketing
• Brief senior leadership on strategy, performance, and trade-offs, and build the business cases for future investment.

Technical standards and machine readability

• Partner with the Head of Web to define and govern on‑site standards for schema and structured data, entity clarity, IA and taxonomy, internal linking, canonical content hubs, and technical retrievability for AI systems.
• Define the discoverability requirements placed on Genpact.com templates, components and publishing workflows, and partner with the Head of Web to get them implemented, embedded in the platform roadmap, and held to over time.
• Own Genpact’s entity and knowledge‑graph footprint. Partner with peers in Content Activation and PR & Comms on Wikipedia and Wikidata presence, third‑party citations, structured company data and executive visibility.
• Lead due diligence for technical discoverability in enterprise change e.g. M&A activity, site integrations, brand transitions, domain and platform migrations.
• Maintain a practical understanding of how retrieval, grounding and citation selection work across major AI platforms, translating it into Genpact’s optimization roadmap.

Search intelligence, measurement and MarTech

• Own the prompt universe: the strategic framework, alignment to Genpact’s GTM priorities, buyer personas, competitive benchmarking, and prompt validation.
• Oversee the discoverability tech stack including BrightEdge, Adobe LLM Optimizer, Meltwater GenAI Lens, Jasper, and successor platforms. Own the roadmap, vendor management, and business requirements, partnering with Martech & Channel Operations for implementation.
• Support creation and rollout of Genpact’s AI visibility scorecard, as the definitive measure of Genpact’s share of answer, citation frequency, topic authority and search performance. Establish the analytical rhythm that turns monitoring into action.
• Partner with Marketing Operations to integrate discoverability data into the wider marketing data estate, so AI visibility can be reported alongside, and correlated with, broader brand to demand measures.

Leadership and influence

• Lead as a player‑coach. Build and develop a small, high‑calibre specialist team while remaining personally hands‑on in the technical work that matters most.

• Set the standard for the discipline at Genpact, raising technical fluency across Marketing through enablement, clear guidance and practical challenge. Influence cross‑functional matrixed teams and enforce governance as required to further brand visibility.

• Feed prompt performance and search intelligence into content prioritization, PR planning, social amplification and paid search.

• Represent Genpact externally in vendor councils and industry forums, using those relationships to keep Genpact ahead of platform change.

Requirements

• Experience in search, web, or digital marketing, including leading a search discipline for a major corporate.

• Deep, current, hands‑on technical SEO expertise alongside demonstrable command of the technical requirements impacting AI retrievability.

• Hands‑on ownership of AEO and GEO programs, including having measurably improved a brand’s visibility, citation or share of answer in AI‑generated results.

• Strong command of enterprise search and AI visibility platforms eg BrightEdge, Conductor, Semrush, Ahrefs, Adobe, Airops or Profound.

• Working fluency with HTML and enterprise CMS environments, preferably AEM Sites.

• Analytical mindset: experience defining methodology, building scorecards and translating performance data into actionable recommendations.

• Executive presence and excellent stakeholder‑management skills.

• Comfort with ambiguity. This discipline is being defined in real‑time, and you will be expected to form a view and act rather than wait for consensus.

Desirable

• B2B, professional services, consulting or enterprise technology background.

• Experience of paid search or of working in close partnership with paid search teams, using organic and AI visibility insight to sharpen paid investment.

• Fluency in social media marketing, particularly YouTube, with an understanding of content formats and optimization strategies that inform native platform discoverability as well as LLM visibility.

• Practical experience applying AI‑assisted workflows to search operations, performance tracking, and search optimization at scale.

Qualifications

Bachelors - Business Administration, Bachelors - Communication, Bachelors - Marketing, Bachelors - Sales, Masters - Marketing

Certifications

Certified Professional Services Marketer (CPSM) - Society for Marketing Professional Services (SMPS) Society for Marketing Professional Services (SMPS)

Required Skills

Budgeting, Budgeting, Business‑To‑Business (B2B) Sales, Campaign Management, Content Management, Critical Thinking, Customer Relationship Management (CRM), Data Analytics, Data‑Driven Decision Making, Data Literacy, Data Science, Data Tools, Data Visualization, Delivery Management, Executive Presence, Marketing Analytics, Microsoft Excel, Microsoft Power Business Intelligence (PBI), People Leadership, Project Management, Project Portfolio Management (PPM), Promotional Marketing, Reporting, Research Analysis, Secondary Research {+ 9 more}

Language

English (Required)

Language