Lead Ad Monetisation Manager

Kwalee; Royal Leamington Spa; On-site; GBP 80,000 - 110,000; Full time

Benefits offered by this job

Private medical Insurance

Dental Insurance

Life Assurance

Royal London Pension

On-site Gym

Dog-friendly Office

LinkedIn Learning

Job summary

Kwalee, a leading mobile game publisher based in Leamington Spa, is hiring a Lead Ad Monetisation Manager to grow ad revenue across our portfolio while keeping players happy. You’ll own the monetisation stack from mediation to bidding and partner with product teams to design compelling ad experiences.

This hands-on role is for a senior monetisation expert in F2P mobile games, with strong analytics (SQL/BI) and experience running A/B tests.

Qualifications

• Senior ad monetisation experience in F2P mobile games.
• Hands-on with mediation platforms and in-app bidding.
• Strong analytical skills; proficient with SQL or BI tools.
• Experience running ad A/B tests without harming player experience.
• Understanding of how ad LTV fuels UA.
• Able to manage partner relationships and negotiations.
• Curious and proactive, spotting revenue opportunities early.
• Desirable: hybrid mobile game monetisation experience.
• Desirable: mentoring others.

Responsibilities

• Own ad revenue strategy across games: mediation, bidding, and geo strategy.
• Monitor eCPM, fill, and ad performance; respond quickly to changes.
• Design ad experiences with product teams and rewarded ads.
• Run A/B tests with revenue goals and track retention impact.
• Identify misconfigurations and recover revenue.
• Build relationships with ad networks and bring in new demand.
• Grow and mentor monetisation analysts.

Skills

Ad monetisation

Mediation platforms

A/B testing

SQL

BI tools

UA/LTV

Partnerships

Mentoring

Tools

Product analytics tools

Job description

Level Up Your Career!

At Kwalee, you'll join a gaming powerhouse that boasts a mobile empire with 1.5 billion+ downloads alongside a thriving PC & Console division that has achieved numerous global chart-topping releases across Steam, Consoles, and Amazon, driving millions of Wishlists. Most recently publishing breakout hits such as The Precinct and Town to City. It's a unique chance to bring your expertise to a global studio that dominates both the mobile, and the indie PC and Console space.

At Kwalee, as well as a competitive salary we also offer; Private Medical Insurance, Dental Insurance, Life Assurance, Royal London Pension, a Free On-site Gym, Dog-friendly Office, LinkedIn Learning, 25 holiday days + bank holidays, and 1 day extra holiday for each year of service capped at 5.

Join The Team!

Kwalee's Product & Growth team is looking for a Lead Ad Monetisation Manage to grow ad revenue across our portfolio while keeping players happy. Ads are a big part of our success story, and you'll be writing the next chapter.

We'll match the title to your experience. This role is for you if you're a hands-on owner who loves living in the mediation stack, spotting hidden revenue before anyone else, running smart tests and sharing the story behind every win.

This role is based in our Leamington Spa studio, working onsite 5 days per week, where our daily in-office collaboration fuels creativity and innovation.

What You'll Do:

• Own ad revenue - set the ad monetisation strategy across our games, from mediation and bidding to network mix and geo strategy.
• Optimise every day - keep a close eye on eCPM, fill and ad performance across games, formats and geos, and act fast when things move.
• Design great ad experiences - work with product and producers on formats, placements and rewarded ads that players actually enjoy.
• Test, learn, repeat - run A/B tests with clear revenue goals and a watchful eye on retention.
• Be our revenue detective - catch misconfigurations and discrepancies early, and win that revenue back.
• Build strong partnerships - lead relationships with ad networks and mediation partners, and bring in new demand when it pays.
• Grow the team - guide and support our monetisation analysts.

What You’ll Own:

• Ad revenue and ad LTV across our portfolio. You'll be the go-to owner of how our games earn from ads: keeping performance healthy, closing leaks fast, and turning every good idea into a tested win.
• How we'll celebrate your success:
• Ad revenue and ad ARPDAU against target.
• Revenue growth from tests you run.
• Healthy eCPM, fill, and impressions per user.
• Happy players: retention stays strong as revenue grows.

What You'll Bring:

• Essential
• Senior ad monetisation experience in F2P mobile games across multiple titles.
• Hands-on expertise with leading mediation platforms and in-app bidding.
• Strong analytical skills; comfortable with SQL or BI tools.
• Experience running ad A/B tests while protecting the player experience.
• An understanding of how ad LTV fuels UA.
• Confident in partner relationships and negotiations.
• Curious and proactive: you find the next pound of revenue before anyone asks.
• Desirable
• Hybrid mobile game monetisation experience.
• Experience mentoring others.

Why Kwalee?

• Generous Holiday: Start with 25 days of annual leave, plus bank holidays. You'll also earn an extra day for each year of service, up to 5 years!
• Flexible Working: We offer core hours that allow you to work flexibly around your life, and a bank of 'Work From Home' days to use when you need them.
• Health Cover: Private medical cover, life assurance, a solid pension plan, and cover for dental and optical care.
• Recharge: Take advantage of our on-site gym and a supportive atmosphere that prioritises your wellbeing.
• Free Food & Drink: Fuel your day with unlimited free snacks and drinks.
• Gaming Goodies: Receive Steam codes for all our game releases!
• Dog-Friendly Office: Bring your furry friend to our vibrant, fun office.
• Office Location: Leamington Spa office location, with free parking and electric charging stations.
• Merch & Events: Get exclusive Kwalee merch, enjoy fun seasonal events, and stay informed with regular town halls.
• Growth & Learning: Full access to LinkedIn Learning to support your continuous professional development.

Our Commitment to Diversity & Inclusion

At Kwalee, we take pride in being an equal opportunity employer, where we believe that diversity and inclusion are essential to driving creativity. We are committed to creating a safe, welcoming, and supportive environment where everyone can thrive.

Our culture is built on celebrating the diverse voices of our team members, fuelling innovation and strengthening our connection to our players. We are dedicated to advancing equity, diversity, and inclusion across all areas of life, including age, disability, gender identity, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, and sexual orientation.

We recognise the importance of self-development, career progression, and well-being in retaining our talented team. At Kw