Lead UA Manager

Kwalee; Royal Leamington Spa; On-site; GBP 60,000 - 100,000; Full time

Benefits offered by this job

25 days holiday

Flexible work

Private medical

Life assurance

Pension plan

On-site gym

Dog-friendly office

Free snacks

Steam game codes

LinkedIn Learning

Free parking

Job summary

Kwalee in Leamington Spa is seeking a hands-on Lead UA Manager to steer user acquisition across our mobile portfolio. You’ll grow and coach a team of UA Managers, owning campaigns, testing creative, and partnering with analytics to hit ROAS targets.

We prize strong commercial judgment, budget discipline in pounds, and a data-driven approach. The role is onsite five days a week at our Leamington Spa studio, with a vibrant, growth-focused culture.

Qualifications

• Senior UA experience in mobile games with profitable scale across ad networks and social channels.
• Experience leading or mentoring UA Managers.
• Strong grasp of ROAS, payback, LTV, cohort analysis and privacy-first measurement.
• Love of creative testing and knowing what makes an ad win on different channels.
• Great commercial judgement: explain every budget decision in pounds.
• Willing to be hands-on with campaigns, spreadsheets and BI tools.
• Clear, confident communicator who brings people along with evidence.

Responsibilities

• Steer portfolio UA across our games and channels, and allocate spend where it pays back.
• Grow and mentor the UA Managers, granting ownership of their games.
• Unlock profitable scale by identifying winning opportunities and cutting losses.
• Keep targets sharp by collaborating with analytics on ROAS and payback.
• Power the creative engine by partnering with creative and analytics teams.
• Run market tests for new game ideas to spot the winners early.
• Be the UA voice in game teams and translate market insights into growth.
• Build strong partnerships with ad networks and platforms.

Skills

Senior UA experience

Mentoring UA Managers

ROAS & LTV analysis

Cohort analysis

Creative testing

Budget rationale in pounds

Hands-on with campaigns

BI tools

Tools

BI tools

Spreadsheet software

Job description

Level Up Your Career!

At Kwalee, you’ll join a gaming powerhouse that boasts a mobile empire with 1.5 billion+ downloads alongside a thriving PC & Console division that has achieved numerous global chart-topping releases across Steam, Consoles, and Amazon, driving millions of Wishlists. Most recently publishing breakout hits such as The Precinct and Town to City. It’s a unique chance to bring your expertise to a global studio that dominates both the mobile, and the indie PC and Console space.

At Kwalee, as well as a competitive salary we also offer; Private Medical Insurance, Dental Insurance, Life Assurance, Royal London Pension, a Free On-site Gym, Dog-friendly Office, LinkedIn Learning, 25 holiday days + bank holidays, and 1 day extra holiday for each year of service capped at 5.

Kwalee’s Product & Growth team is looking for a Lead User Acquisition Manager to steer User Acquisition across our mobile portfolio: live hits, much-loved classics, and exciting new games looking for their big break.

We’ll shape the title around your experience, from Senior UA Manager to Lead UA Manager or even Head of UA, because it’s the impact that matters.

This role is for you if you’re a hands-on UA leader who gets a real buzz from spotting where the next profitable pound of spend is hiding, and proving it. You’ll grow a team of UA Managers who proudly own their games and bring an investor’s eye to the whole portfolio, so every game and every campaign earns its place in the spotlight.

This role is based onsite 5 days per week at our Leamington Spa studio, where our daily in-office collaboration fuels creativity and innovation.

What You’ll Do:

• Steer portfolio UA. Set the UA strategy across our games and channels, and put every pound where it works hardest.
• Grow a brilliant team. Lead and coach our UA Managers, give each of them clear ownership of their games, and help them do the best work of their careers.
• Unlock profitable scale. Find the games ready to grow faster, and move quickly when something isn’t paying back.
• Keep targets sharp. Work with our analytics team on LTV and ROAS targets, and bring a healthy challenge when the numbers don’t add up.
• Power the creative engine. Partner with our creative and analytics teams so every game has a steady flow of fresh ads being tested, learned from, and scaled.
• Give new games a fair shot. Run clean, consistent market tests for our new game ideas so we can spot the winners early.
• Be the UA voice in our game teams. Share what the market is telling us with producers, product, and monetisation, and turn game improvements into more growth.
• Build great partnerships. Work closely with ad networks and platforms, and keep exploring new channels.

What You’ll Own:

Profitable growth across our portfolio. You’ll be the go-to owner of how our games grow: spotting opportunities first, catching dips early, keeping targets sharp, and helping your team stay on top of every game they own.

How we’ll celebrate your success:

• Profitable spend and installs at or above target payback.
• ROAS and payback against target.
• UA contribution to profit across the portfolio.
• How quickly budget moves to the best opportunities.
• A happy, growing UA team.

What We’re Looking For:

Essential

• Senior UA experience in mobile games, with F2P titles you’ve scaled profitably across ad networks and social channels.
• Experience leading or mentoring UA Managers.
• A strong grasp of ROAS, payback, LTV and cohort analysis, and of measurement in today’s privacy- first world.
• A love of creative testing, and a feel for what makes an ad win on different channels.
• Great commercial judgement: you can explain every budget decision in pounds.
• Happy getting hands‑on with campaigns, spreadsheets and BI tools.
• A clear, confident communicator who brings people along with evidence.

Desirable

• Hybrid‑casual or puzzle mobile game experience is a big plus.

Why Kwalee?

• Generous Holiday: Start with 25 days of annual leave, plus bank holidays. You'll also earn an extra day for every year of service, up to 5 years!
• Flexible Working:We offer core hours that allow you to work flexibly around your life, and a bank of 'Work From Home' days to use when you need them.
• Health Cover:Private medical cover, life assurance, a solid pension plan, and cover for dental and optical care.
• Recharge: Take advantage of our on‑site gym and a supportive atmosphere that prioritises your wellbeing.
• Free Food & Drink:Fuel your day with unlimited free snacks and drinks.
• Gaming Goodies:Receive Steam codes for all our game releases!
• Dog‑Friendly Office:Bring your furry friend to our vibrant, fun office.
• Office Location:Leamington Spa office location, with free parking and electric charging stations.
• Merch & Events:Get exclusive Kwalee merch, enjoy fun seasonal events, and stay informed with regular town halls.
• Growth & Learning:Full access to LinkedIn Learning to support your continuous professional development.

Our Commitment to Diversity & Inclusion

At Kwalee, we take pride in being an equal opportunity employer, where we believe that diversity and inclusion are essential to driving creativity. We are committed to creating a safe, welcoming, and supportive environment where everyone can thrive.

Our culture is built on celebrating the diverse voices of our team members, fuelling innovation and strengthening our connection to our players. We are dedicated to advancing equity, diversity, and inclusion across all areas of life, including age, disability, gender identity, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, and sexual orientation.

We recognise the importance of self‑development, career progression, and well‑being in retaining our talented team. At Kwalee, we celebrate individuality and encourage everyone to bring their authentic selves to work.