KPI Framework Lead - Data Analytics for Growth

SumUp Inc.; Greater London; On-site; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Private health insurance

Pension plan

28 days annual leave

Job summary

SumUp in London seeks a Senior Data Analyst to own the Consumer Bank KPI framework and turn data into actionable leadership insights. You will partner with Product, Growth, Finance and Risk to surface trends and validate experiments, using SQL and BI tools to build trusted dashboards.

This is a permanent, full-time role with an office-first setup in London. You will contribute to a fast-growing, global consumer bank team and drive decisions with data-driven storytelling.

Qualifications

• Experience working as a data, product, growth or business analyst, with a track record of owning a KPI framework end to end.
• Strong knowledge of acquisition, activation, engagement, retention and customer lifetime value metrics, including channel attribution and cost per customer.
• Ability to turn an ambiguous business question into a structured analysis, then explain clearly what's happening, why, and what it means.
• Comfort challenging senior stakeholders and pushing back on interpretations when the data doesn't support the prevailing view.
• Track record of using SQL and BI tools such as Tableau or Looker to validate data and build dashboards people actually trust.

Responsibilities

• Own the Consumer Bank KPI framework, defining and maintaining consistent metrics across acquisition, activation, engagement, retention and customer value.
• Build reporting that gives leadership and stakeholders a clear, trusted view of performance.
• Challenge assumptions and interpretations when the evidence points elsewhere, helping leadership judge whether growth is sustainable.
• Dig into acquisition performance, including cost per customer, channel quality and the long-term value of newly acquired customers.
• Partner with Product, Growth, Finance and Risk teams, surfacing trends, anomalies and opportunities before they're asked.
• Support the design and analysis of experiments, helping teams understand what's really driving results.

Skills

KPI framework

Data storytelling

SQL basics

BI dashboards

Tools

SQL

Tableau

Looker

Job description

SumUp in London seeks a Senior Data Analyst to own the Consumer Bank KPI framework and turn data into actionable leadership insights. You will partner with Product, Growth, Finance and Risk to surface trends and validate experiments, using SQL and BI tools to build trusted dashboards.

This is a permanent, full-time role with an office-first setup in London. You will contribute to a fast-growing, global consumer bank team and drive decisions with data-driven storytelling.