Senior Data Analyst

SumUp Inc.; Greater London; On-site; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Private health insurance

Pension plan

28 days annual leave

Job summary

SumUp in London seeks a Senior Data Analyst to own the Consumer Bank KPI framework and turn data into actionable leadership insights. You will partner with Product, Growth, Finance and Risk to surface trends and validate experiments, using SQL and BI tools to build trusted dashboards.

This is a permanent, full-time role with an office-first setup in London. You will contribute to a fast-growing, global consumer bank team and drive decisions with data-driven storytelling.

Qualifications

• Experience working as a data, product, growth or business analyst, with a track record of owning a KPI framework end to end.
• Strong knowledge of acquisition, activation, engagement, retention and customer lifetime value metrics, including channel attribution and cost per customer.
• Ability to turn an ambiguous business question into a structured analysis, then explain clearly what's happening, why, and what it means.
• Comfort challenging senior stakeholders and pushing back on interpretations when the data doesn't support the prevailing view.
• Track record of using SQL and BI tools such as Tableau or Looker to validate data and build dashboards people actually trust.

Responsibilities

• Own the Consumer Bank KPI framework, defining and maintaining consistent metrics across acquisition, activation, engagement, retention and customer value.
• Build reporting that gives leadership and stakeholders a clear, trusted view of performance.
• Challenge assumptions and interpretations when the evidence points elsewhere, helping leadership judge whether growth is sustainable.
• Dig into acquisition performance, including cost per customer, channel quality and the long-term value of newly acquired customers.
• Partner with Product, Growth, Finance and Risk teams, surfacing trends, anomalies and opportunities before they're asked.
• Support the design and analysis of experiments, helping teams understand what's really driving results.

Skills

KPI framework

Data storytelling

SQL basics

BI dashboards

Tools

SQL

Tableau

Looker

Job description

Senior Data Analyst

Team- Consumer Bank

Location -London (office-first)

Employment type Permanent, full-time

[Visa note: we're unable to offer visa sponsorship for this role]

Team description

The Consumer Bank tribe is growing fast. We're investing in the biggest growth opportunities. The person in this role will turn the KPI story into clear recommendations for leadership. Will be working with Product, Growth, Finance and Risk, and a Senior Analytics Engineer who's building the data foundation.

What you'll do

• Own the Consumer Bank KPI framework, defining and maintaining consistent metrics across acquisition, activation, engagement, retention and customer value
• Build reporting that gives leadership and stakeholders a clear, trusted view of performance
• Challenge assumptions and interpretations when the evidence points elsewhere, helping leadership judge whether growth is sustainable
• Dig into acquisition performance, including cost per customer, channel quality and the long-term value of newly acquired customers
• Partner with Product, Growth, Finance and Risk teams, surfacing trends, anomalies and opportunities before they're asked
• Support the design and analysis of experiments, helping teams understand what's really driving results

You'll be great for this role if

• Experience working as a data, product, growth or business analyst, with a track record of owning a KPI framework end to end
• Strong knowledge of acquisition, activation, engagement, retention and customer lifetime value metrics, including channel attribution and cost per customer.
• Ability to turn an ambiguous business question into a structured analysis, then explain clearly what's happening, why, and what it means.
• Comfort challenging senior stakeholders and pushing back on interpretations when the data doesn't support the prevailing view.
• Track record of using SQL and BI tools such as Tableau or Looker to validate data and build dashboards people actually trust.

Why you should join SumUp

• Opportunity to work with a truly global, multicultural team from our central London Bridge location, wrapped in historic charm and modern flair. This involves an office-first setup
• Commitment to Diversity and Inclusion: be part of a workplace that values and promotes diversity, fostering an inclusive environment where everyone's perspectives are respected and embraced
• Enrolment onto our Virtual Stock Option programme: you will own a stake in SumUp's future success
• Generous time off: enjoy 28 days of paid leave, plus bank holidays and special leaves
• A dedicated annual L&D budget for attending conferences and/or advancing your career through further education
• Health matters: private health insurance, including optical and dental
• Life made easier: salary-sacrifice commuter benefits via Gogeta
• Financial security: retirement scheme (SumUp matches 7% when you contribute 5%)
• Peace of mind: life insurance from MetLife for 2× your salary
• Break4me: 1-month sabbatical after 3 years of service
• Referral Bonus: earn additional rewards by referring talented individuals to join the SumUp team

About SumUp

Be empowered to do more that matters.

At SumUp, we're on a mission to empower small businesses across the globe by providing simple and affordable tools that allow them to thrive. Today, over 4 million businesses in 37 markets rely on SumUp as their financial partner to manage payments, finance and customer relationships.

Our commitment to small businesses is reflected in our diverse team of over 3,000 SumUppers from over 90 nationalities, united by global collaboration and an innovative mindset. Our core values lay the foundation for who we are and what we stand for, shaping our work culture and driving our success. We foster inclusivity and a continuous learning culture, providing a safe space for personal and professional growth. Our differences make us unique and strong as we strive