Key Account Manager (UK Market Entry - Sales Focus)

Cooper Lomaz Recruitment Ltd; Cambridgeshire and Peterborough; Remote; GBP 60,000 - 80,000; Full time

Job summary

A European household brand is seeking a Senior Key Account Manager to facilitate their entry into the UK market. This remote role involves driving market development, managing key partnerships, and leading sales strategy. Ideal candidates will have over 5 years of account management experience in FMCG, particularly in household cleaning, and demonstrate strong negotiation skills. This position offers competitive compensation and significant growth opportunities as the brand expands its UK presence.

Benefits

Competitive salary + performance-based bonuses

Autonomous working environment

Long-term growth opportunities

Qualifications

• 5+ years in account management and/or sales in FMCG, ideally with household cleaning or hygiene products.
• Proven success in launching brands into the UK retail market.
• Experience managing major UK retail accounts.

Responsibilities

• Drive new market development in the UK.
• Build and manage key retailer and distributor relationships.
• Lead sales growth and account strategy from the ground up.

Skills

Account management in FMCG

Sales growth delivery

Relationship building

Negotiation skills

Job description

Overview

Key Account Manager (UK Market Entry - Sales Focus)

Industry: Household Cleaning & Consumer Goods
Location: Remote (UK-based)
Employment Type: Full-Time
Seniority Level: Senior / Experienced
Flexibility: High - remote, autonomous working environment
Salary: Competitive + performance-based bonuses

Our client is a highly respected European household brand, well known across the continent for their range of consumer cleaning products - including washing powder, antibacterial soaps, and surface cleaners. With an established presence in major EU markets, they are now entering an exciting growth phase: expansion into the UK. To support this strategic move, our client is seeking a Senior Key Account Manager with deep sales and account management experience in the household cleaning or personal hygiene sector, to lead their UK market entry and help build a lasting commercial presence.

This is a unique opportunity to join the UK expansion at an early stage, working directly with the senior European leadership team. The successful candidate will be responsible for:

Responsibilities

• Driving new market development in the UK
• Building and managing key retailer and distributor relationships
• Leading sales growth and account strategy from the ground up

The role is fully remote, offering significant autonomy, flexibility, and the chance to have a direct impact on the brand's UK success story.

Key Responsibilities

• Lead the UK go-to-market strategy, including sales planning, market mapping, and account targeting
• Identify and secure key retail partnerships (e.g. supermarkets, drugstores, online platforms, wholesalers)
• Manage and grow strategic commercial relationships with UK buyers and category managers
• Negotiate listings, pricing, promotional activities, and long-term supply agreements
• Monitor UK market trends, competitor actions, and consumer behaviour to inform strategy
• Deliver against agreed sales targets and growth KPIs
• Collaborate with internal teams (marketing, logistics, finance) to ensure market readiness and brand alignment
• Represent the brand professionally in client meetings, retail negotiations, and trade shows

Ideal Candidate Profile

Required Experience:

• 5+ years in account management and/or sales in FMCG, ideally with household cleaning or hygiene products
• Proven success in launching or expanding brands into the UK retail market
• Experience managing major UK retail accounts
• Strong commercial acumen with a track record of delivering sales growth and hitting KPIs

Preferred Attributes:

• Entrepreneurial mindset - thrives in growth-stage environments and can build from scratch
• Exceptional relationship-building and negotiation skills
• Self-motivated and comfortable in a remote, autonomous role
• Knowledge of UK consumer trends and the competitive landscape in homecare or hygiene sectors
• Experience coordinating cross-functional teams across countries or regions is a plus

What the Client Offers

• A key role in an exciting UK expansion for a trusted European brand
• Remote-first setup with significant autonomy and flexibility
• Competitive salary + performance-based bonuses
• Long-term growth opportunities as the UK presence scales
• A collaborative and forward-thinking leadership culture