Key Account Manager - South

Advocate Group; Greater London; On-site; GBP 45,000; Full time

Job summary

An established industry player is seeking a dynamic Key Account Manager to drive growth in the On-Trade drinks sector. This role offers the chance to secure new business, manage key accounts, and build strong relationships within the beverage industry. With a competitive salary and benefits, this is an exciting opportunity to make a significant impact in a fast-growing company. If you have a passion for sales and a proven track record in the drinks industry, this role is perfect for you.

Benefits

Bonus

Company Pension

Healthcare Plan

25 Days Holiday

Birthday Off

Home Working Flexibility

Qualifications

• Proven track record in On-Trade sales, ideally within beer, cider, or premium drinks.
• Strong negotiation and relationship-building skills.

Responsibilities

• Securing new business across independent and regional multiple on-trade operators.
• Managing and developing existing accounts to increase visibility.

Skills

On-Trade Sales Experience

Negotiation Skills

Relationship Building

Commercial Skills

Self-Motivated

Job description

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Base pay range

Direct message the job poster from Advocate Group

FMCG Talent Acquisition | Head of Drinks | Providing Top Talent into Drinks Organisations | WSET Level 2 Qualified

Field-Based (South of England) | Up to £45,000 + Bonus + Car + Benefits

Are you a driven, commercial sales professional with experience in the On-Trade drinks industry? Do you have a passion for building relationships, winning new business, and driving brand growth?

We’re working with a leading international drinks business that represents a portfolio of premium world beers and ciders.

With strong backing from global brewers, they are expanding their reach in the UK and are looking for a Key Account Manager to help drive distribution, volume, and visibility in the South of England.

The Role:

As a Key Account Manager, you will be responsible for:

• Securing new business across independent and regional multiple on-trade operators.
• Managing and developing existing accounts, increasing rate of sale and visibility.
• Negotiating new listings, activations, and promotional agreements to drive brand success.
• Building strong relationships with wholesalers and RTM partners to unlock new opportunities.
• Delivering against distribution, volume, and brand-building KPIs.
• Working cross-functionally with internal teams (marketing, sales ops, and finance) to ensure executional excellence.

What We’re Looking For:

• Proven track record in On-Trade sales, ideally within beer, cider, or premium drinks.
• Strong negotiation, relationship-building, and commercial skills.
• Ability to win new business and grow existing accounts.
• Experience working with wholesalers, RTM partners, and on-trade groups.
• Self-motivated, proactive, and results-driven mindset.
• Full UK driving licence (field-based role).

What’s in it for You?

Up to £45,000 salary (DOE) + Bonus

25 days holiday + Birthday off

Company pension & healthcare plan

Field-based role with home working flexibility

This is an exciting opportunity to join a fast-growing, dynamic drinks business and make a real impact in the UK on-trade sector.

Interested? Let’s chat!

The Advocate Group is a leading FMCG and consumer product recruitment partner. We are an equal opportunities employer and welcome applications from all backgrounds. By applying for this role, you agree to our Privacy Policy (available on our website). The Advocate Group is acting as an employment agency for this vacancy.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales and Business Development

• Industries

  Beverage Manufacturing and Wholesale Alcoholic Beverages

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