PURPOSE OF THE ROLE
Work alongside the Head of Marketing and HQ team to implement Store Design & Visual Merchandising strategy across the UK & EIRE market for Maison Francis Kurkdjian. Strive to deliver leading retail experience in-line with the brands global strategy and act as a guardian of the brands image.
DEPARTMENT: MARKETING
LOCATION: LONDON
REPORTS TO: HEAD OF MARKETING
PURPOSE OF THE ROLE
Work alongside the Head of Marketing and HQ team to implement Store Design & Visual Merchandising strategy across the UK & EIRE market for Maison Francis Kurkdjian. Strive to deliver leading retail experience in-line with the brands global strategy and act as a guardian of the brands image.
Job Responsibilities
MAIN RESPONSIBILITIES
Store Design
- Be the guardian of the Maison and ensure perfect execution for each project
- Work alongside the Head of Marketing, Head of Commercial & KAMs to drive and implement the Store Design strategy which delivers a retail experience in-line with the global brand strategy and commercial targets
- Lead implementation of all new and refurb counter projects to agreed budget, timeline and execution level
- Direct line of communication to General Manager for project approvals
- Work with Leadership team to identify potential new doors for store openings, forecasting accurate production and running costs to support with ROI evaluation
- Work closely with Regional Sales Managers and Account Managers to ensure designs and pop-up layouts are fit for retailer, location and customer, considering stock capacities and sales targets
- Lead the evaluation of design elements such as materials, costs, functionality and lead-times with local agencies in line with global guidelines, to deliver launch of new doors
- Review effectiveness of Store Design practices on an on-going basis to ensure innovation, consumer interest and increased store profitability, sharing analysis with key internal stakeholders
- Collaborate seamlessly with external Retail Design & VM partners and agencies to deliver consistent high-level executions
- Manage all counter updates and maintenance topics, ensuring a resolution is put in place quickly and efficiently
- Accurately forecast budgets for upcoming Capex projects using historical data & material matrixes
- Oversee and manage the creation of supporting new counter documents to communicate with retail & HQ teams
- Work with HQ team to create new store designs, ensuring all internal & external stakeholders are considered
Visual Merchandising
- Manage and execute all pop-ups and temporary animations in-line with the global brand strategy, to agreed budget and timeline
- Control relevant budget lines across merchandising and counter maintenance, reporting monthly to Head of Marketing and Senior Finance Controller
- Evaluate design elements such as materials, costs, lead-times and animation proposals with local agencies in line with global guidelines, ensuring CSR is upheld and ROI simulation is delivered
- Collaborate seamlessly with external VM retailer partners and agencies to deliver consistent high-level executions
- Update each door’s planogram for every campaign to ensure commercial compliance and full product display – ensure this is clearly communicated to all retail teams prior to launch
- Lead the execution of all campaign rollouts, including lightbox & video content updates, HQ VM ordering & implementation, bespoke VM production, retailer approval processes, supplier implementation and post-launch snagging
- Work collaboratively with in-store Account managers to ensure planogram execution and NSV materials are as per planogram
- Ensure databases & trackers are kept up to date and shared with the relevant parties to ensure visibility of upcoming projects
- Lead the forecasting of Global VM tools and allocation by door/activity, ensuring quantities are accurate and costs are recorded by door
- Work with purchasing teams to evaluate supplier relationships & accurately tender out projects ahead of internal deadlines to identify cost-saving opportunities
- Record the efficacy of all campaign launches by creating wrap reports, ensuring photos of every door are saved and VM spend per door is recorded
- Lead on VM execution required for training & PR events
Profile
PERSON SPECIFICATION Key Competencies Strong ability to build and maintain relationships internally & externally Ability to work effectively in a fast-paced environment with a sense of urgency Proven organisation skills, time management skills, high level of detail orientation and ability to implement and execute multiple projects at once Ability to work collaboratively in a cross-functional environment with several different departments & across all levels of the organisation Proactive approach to all tasks and projects and shows initiative to solve problems Outstanding communication skills (oral and written) Strong team player and a can-do attitude Understanding of customer experience requirements in a department store Technical Skills Good working knowledge of MS Office, Adobe Acrobat, Power Point, InDesign & Excel Experience in one of more of the following design software’s Sketch Up / AutoCAD / Revit Strong technical drawing knowledge Good knowledge of electrical and health and safety standards Profile Fluent in English 3-5 years experience in a Visual Merchandising or Store Design role Inherent interest in luxury industry and beauty Desire to build a career within the Retail Design and Visual Merchandising industry Desire to travel across UK & EIRE where needed
Additional Information
All applications must provide a portfolio demonstrating the above skill sets in relation to the role.