DEPARTMENT: MARKETING
LOCATION: LONDON
REPORTS TO: HEAD OF MARKETING
PURPOSE OF THE ROLE
Work alongside the Head of Marketing and HQ team to implement Store Design & Visual Merchandising strategy across the UK & EIRE market for Maison Francis Kurkdjian. Strive to deliver leading retail experience in-line with the brands global strategy and act as a guardian of the brands image.
Job responsibilities
MAIN RESPONSIBILITIES
Store Design
- Be the guardian of the Maison and ensure perfect execution for each project
- Work alongside the Head of Marketing, Head of Commercial & KAMs to drive and implement the Store Design strategy which delivers a retail experience in-line with the global brand strategy and commercial targets
- Lead implementation of all new and refurb counter projects to agreed budget, timeline and execution level
- Direct line of communication to General Manager for project approvals
- Work with Leadership team to identify potential new doors for store openings, forecasting accurate production and running costs to support with ROI evaluation
- Work closely with Regional Sales Managers and Account Managers to ensure designs and pop-up layouts are fit for retailer, location and customer, considering stock capacities and sales targets
- Lead the evaluation of design elements such as materials, costs, functionality and lead-times with local agencies in line with global guidelines, to deliver launch of new doors
- Review effectiveness of Store Design practices on an on-going basis to ensure innovation, consumer interest and increased store profitability, sharing analysis with key internal stakeholders
- Collaborate seamlessly with external Retail Design & VM partners and agencies to deliver consistent high-level executions
- Manage all counter updates and maintenance topics, ensuring a resolution is put in place quickly and efficiently
- Accurately forecast budgets for upcoming Capex projects using historical data & material matrixes
- Oversee and manage the creation of supporting new counter documents to communicate with retail & HQ teams
- Work with HQ team to create new store designs, ensuring all internal & external stakeholders are considered
- Manage and execute all pop-ups and temporary animations in-line with the global brand strategy, to agreed budget and timeline
- Control relevant budget lines across merchandising and counter maintenance, reporting monthly to Head of Marketing and Senior Finance Controller
- Evaluate design elements such as materials, costs, lead-times and animation proposals with local agencies in line with global guidelines, ensuring CSR is upheld and ROI simulation is delivered
- Collaborate seamlessly with external VM retailer partners and agencies to deliver consistent high-level executions
- Update each door’s planogram for every campaign to ensure commercial compliance and full product display - ensure this is clearly communicated to all retail teams prior to launch
- Lead the execution of all campaign rollouts, including lightbox & video content updates, HQ VM ordering & implementation, bespoke VM production, retailer approval processes, supplier implementation and post-launch snagging
- Work collaboratively with in-store Account managers to ensure planogram execution and NSV materials are as per planogram
- Ensure databases & trackers are kept up to date and shared with the relevant parties to ensure visibility of upcoming projects
- Lead the forecasting of Global VM tools and allocation by door/activity, ensuring quantities are accurate and costs are recorded by door
- Work with purchasing teams to evaluate supplier relationships & accurately tender out projects ahead of internal deadlines to identify cost-saving opportunities
- Record the efficacy of all campaign launches by creating wrap reports, ensuring photos of every door are saved and VM spend per door is recorded
- Lead on VM execution required for training & PR events
Profile
PERSON SPECIFICATION
- Strong ability to build and maintain relationships internally & externally
- Ability to work effectively in a fast-paced environment with a sense of urgency
- Proven organisation skills, time management skills, high level of detail orientation and ability to implement and execute multiple projects at once
- Ability to work collaboratively in a cross-functional environment with several different departments & across all levels of the organisation
- Proactive approach to all tasks and projects and shows initiative to solve problems
- Outstanding communication skills (oral and written)
- Strong team player and a can-do attitude
- Understanding of customer experience requirements in a department store
Technical Skills
- Good working knowledge of MS Office, Adobe Acrobat, Power Point, InDesign & Excel
- Experience in one of more of the following design software's Sketch Up / AutoCAD / Revit
- Good knowledge of electrical and health and safety standards
Profile
- 3-5 years experience in a Visual Merchandising or Store Design role
- Inherent interest in luxury industry and beauty
- Desire to build a career within the Retail Design and Visual Merchandising industry
- Desire to travel across UK & EIRE where needed
Additional information
MaisonFrancis Kurkdjian was co-founded in 2009 by Francis Kurkdjian, a renowned perfumer with scores of successful creations to his name, and his long-time friend and business advisor Marc Chaya, a former partner in business advisory at Ernst & Young. The founding duo have applied their complementary talents to conceive a new territory of free expression in contemporary fragrances - sensual, generous and multi-facetted - where the perfume is naturally the hero.
The Maison is guided by precise codes: purity, sophistication, timelessness and the boldness of a reinvented classicism.Perfumer Francis Kurkdjian's remarkable creative talent defines the unique personality of his eponymous house, wheredifferent facets of exceptional expertise come together and echo one another, providing the fundamentals on which MaisonFrancisKurkdjian has been built, shaping its singular quality. With a focus on deliberate and sound international expansion, MaisonFrancisKurkdjian is currently present in more than fifty countries.
Maison Francis Kurkdjian is committed to a long-term vision and to passing on unique savoir-faire. Since its creation, our teams and our partners have been united by meaningful values that anchor the renown of the Maison. A deep respect for creativity, a love of the product and an unwavering focus on detail and quality have always guided our choices, enabling us to bring customers exalting experiences through fragrances.